Archive: December 2013

Natalie DeNike, Associate, Analytics, WCG Natalie DeNike has already developed a strong specialization in consumer analytics by working with some of WCG’s largest accounts, including Red Bull, Hershey’s, Warner Bros and Hilton Worldwide. In the… Continued

Dana Metzger, Senior Account Executive, Clapp Communications Dana Metzger has many attributes that make her a standout PR professional. She is assertive, but never brash, and strategic while also being flexible and incredibly smart. She… Continued

Taryn Scher, Sparkle Boss, TK PR Taryn Scher, “The Sparkle Boss” at TK PR, has always been driven by a burning desire to excel in everything she does. Scher started TK PR in 2008, and… Continued

Crystal Ghassemi, APR, Public Relations Manager, Dollar General Corporation Since joining Dollar General last year, Crystal Ghassemi has completely overhauled the company’s external outreach efforts. Ghassemi implemented a substantial PR outreach in January 2013 to position… Continued

Heather J. Lennon, Social Media Strategist and Component PR Manager, Advanced Micros Devices Heather Lennon led the PR charge for AMD’s Technograffiti, a digital exhibit that was part of the most recent SXSW conference and… Continued

Twitter shares soared to $49 on Monday, up 9% to their highest level since the social blogging network went public in early November. The spike in share price comes just a few days after Twitter rolled out a new ad program. The move gives PR pros yet another excuse to condition themselves to paid media programs.

It’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option.

It’s one thing when brands try and align their message with “Hallmark” holidays such as Valentine’s Day or April Fool’s Day. But it’s another thing when brands try and leverage solemn anniversaries, such as last weekend’s 72nd anniversary of Pearl Harbor, as Cambell’s soup brand SpagettiOs has now learned the hard way.

What happens if spam filters catch your press release? The answer is simple: nothing.

Right To Play is an international nonprofit that harnesses the power of play to help educate and empower children living in disadvantaged regions throughout the world. The NGO group reaches one million