Archive: October 2011

Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.

PR News often chronicles PR successes, but often just as much can be learned through failures. Veteran PR pros weigh in on their biggest gaffes and discuss lessons learned from them.

PR News often chronicles PR successes, but often just as much can be learned through failures. Veteran PR pros weigh in on their biggest gaffes and discuss lessons learned from them.

In its fourth revision to its IPO, Groupon included CEO Andrew Mason’s internal memo to employees, which put the company in hot water with the Securities and Exchange Commission.

While the courts clear the way for gun possession on state campuses, the affected colleges should take steps now to calm fears in their communities.

More than 300 communications professionals learned the ins and outs of a variety of digital PR platforms and disciplines, including Twitter, Facebook, SEO, media relations and more at NYC’s Grand Hyatt on Oct. 5.

Country singer Hank Williams Jr. used the "H" name in reference to President Obama, but it’s ESPN that’s under fire.

Social media integration and effective audience engagement were cited by winners of the 2011 Digital PR Awards as critical components of digital campaign success.

Any time a new iPhone is introduced, interest from the media and the legions of Apple fans goes through the roof. This time all eyes will be on new CEO Tim Cook and how he performs as launch host.

Winner: MWW Group – Nikon Film Festival Social Campaign Championing D-SLR Video   Leading into 2010, MWW Group helped Nikon plan and launch a completely new kind of film festival—one that relied entirely on social… Continued