Archive: July 2011

Metrics from over 2.8 billion e-mail messages revealed that delivery rates increased in 2010 while open rates decreased for several reasons, including mobile usage.

The financial sector accounted for more than half of the companies that failed to reveal public data points about their corporate citizenship policies.

Viewing a crisis as an opportunity, JetBlue launched a campaign to help serve the greater Los Angeles community and tout its new local services.

Crisis management experts offer their early takes on Rupert Murdoch’s response to the phone hacking scandal.

Computer hackers have been busy so far this summer, breaking into a number of sites and stealing—and then releasing—sensitive data. Should this be cause for alarm for reputation managers?

Investors and analysts will eventually choose video for sitting in on earnings reports and video conversations over phone calls, enabling them to read those all-important nonverbal cues.

Doug Simon of DS Simon Productions offers some suggestions for maximizing bookings across all platforms on your next media tour.

Carmichael Lynch Spong managing director Julie Batliner offers three best tips for piquing product interest in a slow economy.

Agency profitability has rebounded from a four-year low, according to a StevensGould Pincus’ survey.

Thanks to social media’s impact on customer service and loyalty, most executives recognize that future business success is dependent on having a social media strategy in place.