This is what it takes to create the story that goes viral on social media.
Archive:
Owning a Key Topic On Social Media: Deploy A Three-Pronged Approach
November 11th, 2013 by Ned BarnettIn the social media world, the process of turning an individual into a so-called thought leader begins with “content.” Initially, this involves creating and posting blogs and comments on others’ blogs, but also includes creating and posting other written content, such as white papers, case studies, and eBooks.
What’s First, Technology or Content?
November 7th, 2013 by Tony SilberI’ve been thinking lately about how media is moving increasingly toward a greater technology dependence. I’ve read about how investment dollars, especially in Silicon Valley, where so much media-related innovation is occurring, steer towards technology… Continued
Under Armour Brouhaha Is Classic Case of Crisis Management
November 6th, 2013 by Matthew SchwartzApparel company Under Armour and Northwestern University had to see this one coming. Under Armour designed Northwestern University’s flag-themed football uniforms to honor veterans and raise money and awareness for the Wounded Warrior Project. But now critics are crying foul, saying the design—appearing to splatter the helmet, gloves and cleats with streaks of blood—goes too far.
Before You Ping that Press Release, Check the ‘B.S. Generator’
November 4th, 2013 by Matthew SchwartzYes, press releases often suffer from flowery writing and an overabundance of industry jargon. With practice, PR pros can overcome such obstacles. But there’s no excuse for failing to insert any hyperlinks in your press releases, according to Ben Lincoln, writing director at GolinHarris, who adds that press releases should be treated like a “mini website.
Twitter Provides Another Excuse for PR Pros to Ramp Up Visual Storytelling
October 30th, 2013 by Matthew SchwartzThis was inevitable. Twitter has added photo and video items that users see when they log onto the social network from the Web or a mobile device. The move comes just ahead of Twitter’s I.P.O next week, as the company looks to feature more multimedia elements and expand its appeal among consumers.
Want to Build Trust for Your Brand? Deliver on Your Promises
October 30th, 2013 by Brian KellyBuilding brand reputation has always been a top priority for PR and marketing communications executives. But in our multichannel communications world it has become increasingly important. Customers can communicate their experience with your brand immediately, to a potential audience of millions.
Firing of NSA Twitter User Underscores Need for Employee Social Media Policies
October 23rd, 2013 by [email protected]When National Security Council Director of Nonproliferation Jofi Joseph was fired last week by the White House for sending insulting tweets for more than two years under an anonymous personal account, it raised anew the… Continued
Amazon Press Release New Twist for Twitter
October 1st, 2013 by Matthew SchwartzAmazon last week distributed a press release for its new Kindle reader in a series of 14 separate tweets, each plugging a different aspect of the new product. Sure, it’s innovative. But is it valuable for PR?
What Should Adam Levine Do? The Voice of Reason…
May 30th, 2013 by Diane SchwartzBy now you’ve heard the news that Adam Levine hates his country. No, he loves his country. Wait a minute: what does he really feel and why do we care? If “The Voice” coach and… Continued