Can technology alleviate errant pitches, a top complaint of media members? Probably not immediately. There is hope for the future, though. In addition, there are work-arounds available now.
Archive:
Integrated Marketing Needs PR. And Now!
October 3rd, 2022 by Anna Ruth WilliamsIt’s imperative that PR be part of integrated marketing. Making that happen requires that PR focus more on measurement, technology and critical thinking, writes Anna Ruth Williams.
How to Make Sure Corporate ESG Strategy Appeals to Younger Generations
September 22nd, 2022 by Terry BranstadTechnology firms must attract young investors and talent, who sometimes use ESG ratings as guidance. Making such ratings transparent is key.
AI, Fake News and Future-Proofing Dominate Annual Page Society Seminar
April 6th, 2018 by Justin JoffeThe organization formerly known as the Arthur W. Page Society—now it’s simply “Page”— hosted its annual Spring Seminar this week at New York City’s Conrad Hotel, bringing together communicators from across the globe for two days of panels, keynotes and breakout sessions that addressed the theme “Are You Future-Proofed? Disruption, Innovation and the CCO.”
More Than Ever, Technology Precedes the Creative Idea
October 10th, 2017 by Shari ReichenbergOur regular feature where we ask leaders in PR, communications and marketing about their influences, trends and the best advice they’ve received recently.
Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success
October 27th, 2015 by Diane SchwartzWhat happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog.… Continued
PR Insider: Methods May Change, But Core Tenets Do Not
January 29th, 2014 by Kevin GallagherDoes the spread of information distribution channels fundamentally change how PR outreach and content should be approached?