As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage.… Continued
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From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own
February 26th, 2018 by Diane Schwartz5 Communicators Give Their Take on the Decrease in Time Spent on Facebook
February 2nd, 2018 by Samantha WoodAt the start of 2018, Facebook CEO Mark Zuckerberg announced that big changes are coming to Facebook’s news feed—specifically, a de-emphasis of branded and publishers’ content in news feeds—and we’re already seeing the effects of some of those changes. PR News spoke with five communicators to see if the decrease in time spent on Facebook, and the company’s recent changes in its news feed algorithm, is cause for concern and augers a shift in their own content strategy.
Instagram (Finally) Allows Scheduling of Posts
January 31st, 2018 by Samantha WoodIn a move that was long overdue, Instagram announced that it would allow for scheduling of posts ahead of time—but with a twist. You can’t schedule a post directly on the app, but you can schedule through one of Instagram’s partners, such as Hootsuite, Sprinklr or Sprout Social. The feature, announced yesterday, has long been on the wish list of social media managers looking to simplify content management on the platform, and is the latest in a series of updates being rolled out for the Instagram Graph API redesign.
Follower Bots Exposed: How to Spot Fake Influencers
January 29th, 2018 by Samantha WoodThe practice of buying social media followers has been around nearly as long as social media itself. And it’s still unclear whether platforms like Twitter and Facebook are responsible for weeding out the fake accounts. So, how can a brand separate influencer fact from fiction?
How the Women’s March Won Social Media
January 22nd, 2018 by Samantha WoodIf your Instagram, Twitter or Facebook feed was a constant stream of images and video from the 2018 Women’s March this weekend, you were not alone. On the first anniversary of Trump’s inauguration, women (and men) took to the streets to protest the presidential administration and support fellow sisters at Women’s Marches across the country—and posted to social en masse. Marches were organized in nearly every major U.S. city from New York to Dallas.
Facebook to Downplay Branded Content in News Feeds, Zuckerberg Says
January 12th, 2018 by Samantha WoodIf you thought Mark Zuckerberg’s New Year’s resolution to “fix” Facebook was just like your resolution to stop eating candy (as in, never going to happen), think again. Late Thursday, Zuckerberg announced major changes coming to the platform—namely, a de-emphasis of branded content in news feeds—and those changes will likely have a serious impact on your brand’s approach to the platform.
Things Are Looking Up for Communicators (A Note to PR News Readers)
January 8th, 2018 by Diane SchwartzThere’s a line in the movie “Molly’s Game” I think you’ll appreciate. As the young and future Olympic-level skier Molly Bloom was learning the sport from her father, he gave her this advice on the… Continued
Facebook Puts the Smack Down on Posts That Ask for Likes or Shares
December 18th, 2017 by Jerry AsciertoStarting today, Facebook will demote what it calls “engagement bait,” posts that lure users into interaction by explicitly asking for likes and shares without offering editorial value. The posts are one way that brands can take advantage of Facebook’s (ever more discriminating) News Feed algorithm by boosting engagement to gain more organic reach. But the platform is taking action in response to widespread complaints, likely forcing some brands to rethink their approach.
Facebook Launches ‘Messenger Kids’ for Children Under 13
December 4th, 2017 by Samantha WoodLaunching Dec. 4 on iOS in the U.S., Messenger Kids is focused on kids 13 and under who want a fun way to communicate with friends or family. The number one concern, of course, is privacy and safety, and Facebook has done its research to ensure that this app will address everything parents are worried about.
Woman Who Flipped Off Trump’s Motorcade Fired for Violating Social Media Policy
November 6th, 2017 by Samantha WoodJuli Briskman, who worked in marketing and communications, was fired from Akima LLC for using the photo of her flipping-off President Trump’s motorcade as her profile photo. While we don’t know Akima’s exact social media policy, many companies have taken similar actions—in the eyes of employers, an employee’s personal social media pages reflect on a company.