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When I ask my friends in PR what they’d do with a bigger budget, their first instinct is to smile that “yeah, right!” smile. It’s hard enough to keep the budget they have much less… Continued

Influencer marketing can significantly extend a campaign’s reach, but only if it comes off as genuine—if it’s done right, it doesn’t seem like marketing at all. The trick is to ensure that the brand and product align with the influencer’s passion, says Anna Ritchie, social digital manager of integrated marketing at Pepperidge Farm. Ritchie, who will speak to the issue at PR News’ Digital and Marketing Show Oct. 17-19, in Miami, offered a couple of lessons learned in working with influencers.

For many businesses, leads and sales are primary KPIs. But before you can track sales, you have to generate them—and standing out from the crowd on social media is no easy task. Online consumers can anticipate when ads are coming and know when and how to skip them. Fortunately, major platforms, including Facebook, Snapchat and Pinterest, continue to develop new technologies to help generate and track sales, helping to prove the ROI of social media ads.

A salesperson, a PR manager and a marketer walk into a bar…or so your bottom line wishes. The birth of social media forced organizations to draw up new business strategies to stay competitive in the digital space. And so they did—one department at a time. Ask a salesperson what their social strategy is, or even what social media means to her profit goals and she will probably give you a completely different answer than the PR or marketing manager within the same organization. So how can you build a truly integrated communications team? By following these three steps.

Social media sites are popular targets when it comes to hacking. Just last month, hackers managed to access the Twitter account for McDonald’s and send out a derogatory post aimed at President Trump. But McDonald’s is a well established, multinational brand and they could gain control of their account quickly. Could your business do the same? Here are six steps to help keep your company’s social media accounts secure.

Social media exposes many ironies, including the possibility that we are less social because of social media. Remember the days when we used our phone for talking, not typing? And when a friend was someone… Continued

Rarely do I mess with cookies, except to eat them. But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer. So annoyed was I by… Continued

When Microsoft rolled out Windows 10, it didn’t expect the deluge of social media conversations that followed. That may seem surprising for a company its size, but the response across the globe was massive. And it displayed the power of social media to force organizations to rethink their social marketing, sales and customer-care strategies.

Given their broad franchise networks and large customer base—and of course their huge social media audiences—fast-food chains can be seen as guinea pigs for how the public discourse is digitally evolving. Consider the latest high-profile example of how a single Facebook post led to the rapid closure of a Dairy Queen—within 48 hours of being posted.