Establishing built-in metrics to measure the performance of a content strategy is key to its success.
Archive:
What Makes a Story Go Viral
November 14th, 2013 by Richard BrownellThis is what it takes to create the story that goes viral on social media.
Firing of NSA Twitter User Underscores Need for Employee Social Media Policies
October 23rd, 2013 by [email protected]When National Security Council Director of Nonproliferation Jofi Joseph was fired last week by the White House for sending insulting tweets for more than two years under an anonymous personal account, it raised anew the… Continued
9 Tips for Public Speakers Who Hate Public Speaking
October 21st, 2013 by Diane SchwartzButterflies in your stomach. Dry mouth. Fantasy of escaping through the back door. It’s inevitable: at some point in your career, you’ll need to speak in front of an audience. Whether at a small meeting,… Continued
Navigating The Social Media Terrain On Behalf of Highly Regulated Brands
September 25th, 2013 by Matthew SchwartzFinding the sweet spot for your social channels is challenging enough for brands that don’t have to deal with a lot of regulation. It’s an even bigger challenge for industries that are highly regulated, such as the financial and healthcare sectors.
Peeling the Curtain Behind Click-Through Rates For Social Channels
September 10th, 2013 by Matthew SchwartzWho among this audience can be converted into a customer? For a growing number of PR pros, it’s the $64,000 question, particularly when it comes to how to valuate social media.
9 Tips for Successful PR Execution of Native Advertising
September 9th, 2013 by Tony Silber“Native advertising,” PR communicators have learned, is a form of paid advertising placement where the ad experience follows the natural editorial form and function of the environment in which it’s placed.
Look Up. It Can Be Addictive.
September 3rd, 2013 by Diane SchwartzWomen are being told to “lean in” to advance their careers; others are encouraged to lean out. I’ve got some advice that’s gender-neutral and is in response to a troublesome trend permeating society, from business… Continued
How to Avoid the Stink in Your Storytelling
June 20th, 2013 by Diane SchwartzMy son Max tells very long stories that veer in curious directions. By the time he’s nearing the point, he forgets the ending. It’s rather cute and endearing – he is, after all, only 12… Continued
What Should Adam Levine Do? The Voice of Reason…
May 30th, 2013 by Diane SchwartzBy now you’ve heard the news that Adam Levine hates his country. No, he loves his country. Wait a minute: what does he really feel and why do we care? If “The Voice” coach and… Continued