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Archive:
Will Insurance Company Media Blitz Bring Good ROI?
December 16th, 2013 by Richard BrownellThe recent insurance company media blitz brings to mind key points to remember about creating a solid ROI for your communication efforts.
PR Measurement: Don’t Get Swamped By Your Data
December 11th, 2013 by Richard BrownellHere’s how to keep track of your PR efforts without being overtaken by volumes of measurement data or measuring the wrong data completely.
PR News Honors 2013 PR People Hall of Fame Inductees
December 10th, 2013 by Richard BrownellThis year’s inductees in the PR People Hall of Fame share sage advice that has brought them success and inspires the next generation of PR communicators.
PR Insider: Becoming What You Will Be, and Other New Years’ PR thoughts
December 9th, 2013 by Evan ZallIt’s year-end and time to think about what will make this next chapter different than the last. Growth goes hand in hand with evolution, and standing still is rarely an option.
Lessons for Communicators from Nelson Mandela
December 6th, 2013 by Richard BrownellNelson Mandela’s words have inspired millions. Here are some quotes that resonate with PR communicators.
PR Insider: Five Ways to Lose a Client…and Win Them Back
December 5th, 2013 by Jim MillerClients come and go, but properly analyzing a loss can lead to reassessment, adjustment and more business.
10 Takeaways from PR News’ Chicago Writing Boot Camp
November 25th, 2013 by Richard BrownellTweeting and posting with mobile in mind is just one of many takeaways from the recent PR News Writing Boot Camp in Chicago.
The Give and Take of Media Relations
November 25th, 2013 by Diane SchwartzIt’s not everyday that PR is taken to task for sending unsolicited emails to reporters. Oh, wait – it is every day that this happens. And sometimes the magnifying glass is placed directly over the… Continued
J.K. Rowling: Publicity Wizard or Mere Muggle?
July 15th, 2013 by Diane SchwartzWhether you’re a Harry Potter fan or not, you know who J.K. Rowling is. I bet you never heard of Robert Galbraith or “The Cuckoo’s Calling” until it was revealed on Monday that Robert is… Continued