On April 17, two men were killed in an autonomous Tesla crash in Harris County, Texas. The company has so far stayed mum—perhaps because no PR pros were around to pick up the phone. There’s little question as to why Tesla has stayed so silent: The company disbanded its PR team in October 2020.
Archive:
Governor Cuomo Fumbles PR Response as Allegations Grow
March 2nd, 2021 by Sophie MaerowitzA trio of women has come forward with sexual harassment allegations against New York Gov. Andrew M. Cuomo, a PR nightmare for his office to say the least. For someone who was hailed as a great communicator during the early months of the pandemic, the governor has responded ineffectively. We asked PR pros what they would have done differently.
In a Nail-Biting Election Week, What’s the PR Game Plan?
November 4th, 2020 by Sophie MaerowitzWith the mainstream media laser-focused on election coverage, how should communicators be spending their time? We asked PR professionals how they’re managing the lack of status quo externally and internally. Here’s what they told us.
9 Communications Leaders Give Their Take on How the C-Suite Values PR in the Data Age
January 5th, 2018 by Samantha WoodCommunications professionals are well aware of the business value they bring to their organizations and to their clients. Communicating that value to the C-suite, though, has historically been a struggle, which is no small irony. The availability of digital data has proven to be a mixed blessing for PR professionals. The data is there to show a multitude of communications successes but, for CEOs and CFOs, data that doesn’t connect directly to business goals can seem devoid of value and meaning.
PR News’ Top 7 PR Stories of the Year
December 14th, 2017 by Samantha WoodIn a nutshell, 2017 has been a year of scandals, viral posts and revelations. Several big brands grappled with major crises, fake news continued to dog the major social media platforms and brands braced themselves for the possibility of being tweeted at by President Trump. But it certainly wasn’t all doom and gloom. Here, we’ve rounded up seven of the most memorable PR stories that defined 2017.
Does PR Have a Reputation Problem with the Media?
October 16th, 2017 by Diane SchwartzWhen Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz”… Continued
50 Game-Changers of PR: Jamie Diaferia
August 2nd, 2017 by Samantha WoodPR News recently asked its community to tell us who should be listed among the top game-changers of PR. Here, we look at game-changer Jamie Diaferia. A former journalist and lawyer, Diaferia founded Infinite Public Relations (now Infinite Global) in 2001, which specializes in providing PR for law firms. Today, the company is one of the largest and fastest growing international communications agencies devoted to the professional services market, and has been named Best Overall PR Firm five years in a row by The National Law Journal.
How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step
March 13th, 2017 by Diane SchwartzRarely do I mess with cookies, except to eat them. But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer. So annoyed was I by… Continued
If You’re Not Measuring, Then You’re Not in PR
April 25th, 2016 by Diane SchwartzIf that new car you’re shopping for doesn’t have the latest bells and whistles, it’s likely you’ll opt for the one that sports the coolest technology and whose dashboard displays practically everything except your blood… Continued