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9 Communications Leaders Give Their Take on How the C-Suite Values PR in the Data Age

January 5th, 2018 by

Communications professionals are well aware of the business value they bring to their organizations and to their clients. Communicating that value to the C-suite, though, has historically been a struggle, which is no small irony. The availability of digital data has proven to be a mixed blessing for PR professionals. The data is there to show a multitude of communications successes but, for CEOs and CFOs, data that doesn’t connect directly to business goals can seem devoid of value and meaning.

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PR News’ Top 7 PR Stories of the Year

December 14th, 2017 by

In a nutshell, 2017 has been a year of scandals, viral posts and revelations. Several big brands grappled with major crises, fake news continued to dog the major social media platforms and brands braced themselves for the possibility of being tweeted at by President Trump. But it certainly wasn’t all doom and gloom. Here, we’ve rounded up seven of the most memorable PR stories that defined 2017.

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50 Game-Changers of PR: Jamie Diaferia

August 2nd, 2017 by

PR News recently asked its community to tell us who should be listed among the top game-changers of PR. Here, we look at game-changer Jamie Diaferia. A former journalist and lawyer, Diaferia founded Infinite Public Relations (now Infinite Global) in 2001, which specializes in providing PR for law firms. Today, the company is one of the largest and fastest growing international communications agencies devoted to the professional services market, and has been named Best Overall PR Firm five years in a row by The National Law Journal.

12 PR Tips for Working with Media

January 10th, 2014 by

Communicators tend to forget the fundamentals of dealing with the media. Here are some key tips to remember.

PR Insider: Taking Cues For Effective PR from the Parenting Handbook

January 6th, 2014 by

Beyond patience, persuasiveness and intuition, there are more similarities between the techniques of good PR practitioners and parents than one might expect.

PR Insider: Ask the Right Questions During a PR RFP

January 2nd, 2014 by

It’s critical that both agencies and in-house pros come to the table armed with the right questions to make sure the relationship is a good fit on both ends.

PR Insider: Success and the Wizard of Oz

December 30th, 2013 by

I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.”

PR Insider: Success and the Wizard of Oz

December 30th, 2013 by

I learned everything I need to know today about being a successful PR practitioner from the lessons in the 1939 film “The Wizard of Oz.”

Adam Myrick

Are You a ‘So What’ PR Writer?

December 19th, 2013 by

As communicators, we like to think of ourselves as good writers, but many of us are just reinforcing bad habits. Learn how to write copy that stands out.