Communications professionals are well aware of the business value they bring to their organizations and to their clients. Communicating that value to the C-suite, though, has historically been a struggle, which is no small irony. The availability of digital data has proven to be a mixed blessing for PR professionals. The data is there to show a multitude of communications successes but, for CEOs and CFOs, data that doesn’t connect directly to business goals can seem devoid of value and meaning.
In a nutshell, 2017 has been a year of scandals, viral posts and revelations. Several big brands grappled with major crises, fake news continued to dog the major social media platforms and brands braced themselves for the possibility of being tweeted at by President Trump. But it certainly wasn’t all doom and gloom. Here, we’ve rounded up seven of the most memorable PR stories that defined 2017.
PR News recently asked its community to tell us who should be listed among the top game-changers of PR. Here, we look at game-changer Jamie Diaferia. A former journalist and lawyer, Diaferia founded Infinite Public Relations (now Infinite Global) in 2001, which specializes in providing PR for law firms. Today, the company is one of the largest and fastest growing international communications agencies devoted to the professional services market, and has been named Best Overall PR Firm five years in a row by The National Law Journal.
Beyond patience, persuasiveness and intuition, there are more similarities between the techniques of good PR practitioners and parents than one might expect.
It’s critical that both agencies and in-house pros come to the table armed with the right questions to make sure the relationship is a good fit on both ends.