Archive:

This week’s PR Roundup features new Earth Day research in regards to remote work and corporate perceptions, the launch of PRSA’s Tackling Misinformation guidebook, and Dove’s pledge against AI advertising.

PRSA released an AI guide that follows PRSA’s Code of Ethics to provide best practices on preventing and managing potential ethical challenges that may arise from the improper use of AI tools.

The need for ethical guidelines is more crucial than ever, no matter the profession.

Seasoned public relations professionals share firsthand insights on the invaluable impact of PR association membership. From networking to professional development, examine the essential role these associations play in shaping successful careers.

Learn how the Public Relations Society of America (PRSA) and the PR Council are addressing the needs of communication professionals in the digital age.

In this Q&A, we asked Michelle Egan, PRSA’s new chair, about member concerns around chatGPT, the priority PRSA places on ethics, and the steps PRSA has taken to diversify its membership and the industry.

A reader argues PR’s ethics codes cover use of imagery. Companies using stock art unethically–making the company or its products appear to be something they’re not–will enjoy short-term gains only, he writes.

Signs of change and tradition made for an eclectic pastiche as PRSA celebrated its 70th anniversary during the group’s International Conference in Boston, which began Sunday.

It was much ado about nothing when PRSA’s board debated amending its bylaws to include the word “communicator” as opposed to just “PR practitioner.” The incoming PRSA chairman scotched the argument and said not one CEO is interested in it.

The City of Brotherly Love will be the backdrop for The Public Relations Society of America’s annual meeting, which officially kicks off this weekend. During the conference Joe Cohen, senior VP of MWW, will take charge as National Chair-Elect, PRSA, for 2013-2014. He spoke with PR News about what’s on his agenda.