Archive:

Join PRNEWS Live for a discussion about building the bridge between CEOs and PR strategy with Greg Galant, cofounder and CEO of Muck Rack.

Given the evolving media landscape, organizations seeking coverage can look to these 2024 trends to inform their outreach efforts and boost their chances of success.

Both in public relations and on a game show like Jeopardy, things don’t always work out the way you want.   

Communicators can learn from Jann Wenner’s fall from grace. Clearly, media interviews and high-profile public speaking opportunities can have real consequences for public image.

The public has seen its share of oversharing go badly. This includes CEOs, managers, and even brand social media accounts going rogue—a PR professional’s worst nightmare. 

Last-minute prep sessions won’t afford leaders solid communication skills. Instead, consider a proper training regime for leadership that include mock interviews, pivoting exercises and tips for change-management communication.

A key component of the Patagonia giveaway is that the brand can make climate a local and even more relatable issue, our author, a retail and climate veteran, argues.

It’s time for communicators to sharpen their pencils, dust off their notebooks and pay close attention to the world of NIL.

Since he took office, President Trump has managed to sidestep the expectations typically placed on leaders in how they present themselves to the media. Though he may receive criticism from those who disagree with his policies, he has retained ardent supporters, while many CEOs are stepping down for infractions like a flubbed statement or a poorly-handled crisis response. Trump might be an anomaly in that fashion, but he also provides some valuable insights—both positive and negative—into how communicators and their senior leaders can deal with the media.

There are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of.… Continued