PR News asked followers on Twitter and Facebook, “What’s the first thing you notice about a PR job candidate?” Here is what they had to say.
Archive:
How Facebook Can Better Reflect Your Brand Attributes
December 30th, 2013 by Matthew SchwartzCome on, vogue. If you’re looking for some guidance when it comes how to leverage your Facebook pages, you may want to consult with the fashion industry.
LinkedIn Recruitment Program Shaping Up As New Channel for PR Pros
December 24th, 2013 by Matthew SchwartzThe U.S. jobless rate fell to 7%, from 7.3%, in November. And while the economy is still facing some strong headwinds, employers’ confidence seems to be on the upswing. Now, just like a Swiss watch, comes word of a new recruitment tool from social network LinkedIn, designed to track when people move jobs, where they go and what skills they have. It could be another vehicle for communicators who want to strengthen their bench.
Check Out How Facebook Just Made CSR and Cause-Based Communications Easier
December 17th, 2013 by Matthew SchwartzNonprofit organizations now have another online marketing vehicle to consider: A new feature from Facebook called Donate, which lets people contribute directly to nonprofits via the social network.
PR Tips on How to Leverage Google+
December 5th, 2013 by Matthew SchwartzGoogle Catalog. Google Wave. Google Answers. They’re all part of the Google graveyard, online platforms that the Web giant rolled out in the last several years but ultimately shutdown. However, Google+, which launched in 2011, has been a raging success, now ranking as the second-largest social networking site in the world after Facebook. So how can PR folks leverage Google+?
PR in 2023: What the Next Decade Holds in Store for Communicators
December 4th, 2013 byTen years ago, the media world was a very different place. The Web was experiencing growing pains and social networks Facebook and YouTube were not yet in their infancy. In PR precincts there was more change in the last decade than probably the previous three decades. So what does the next ten years hold in store for communicators?
What Makes a Story Go Viral
November 14th, 2013 by Richard BrownellThis is what it takes to create the story that goes viral on social media.
Owning a Key Topic On Social Media: Deploy A Three-Pronged Approach
November 11th, 2013 by Ned BarnettIn the social media world, the process of turning an individual into a so-called thought leader begins with “content.” Initially, this involves creating and posting blogs and comments on others’ blogs, but also includes creating and posting other written content, such as white papers, case studies, and eBooks.
What’s First, Technology or Content?
November 7th, 2013 by Tony SilberI’ve been thinking lately about how media is moving increasingly toward a greater technology dependence. I’ve read about how investment dollars, especially in Silicon Valley, where so much media-related innovation is occurring, steer towards technology… Continued
Before You Ping that Press Release, Check the ‘B.S. Generator’
November 4th, 2013 by Matthew SchwartzYes, press releases often suffer from flowery writing and an overabundance of industry jargon. With practice, PR pros can overcome such obstacles. But there’s no excuse for failing to insert any hyperlinks in your press releases, according to Ben Lincoln, writing director at GolinHarris, who adds that press releases should be treated like a “mini website.