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3 Paid Social Strategies to Optimize Your Budget From TOMS and Boingo Wireless

February 24th, 2017 by

In an era of severely limited organic reach, a paid social strategy that optimizes your budget is critical. But how can you best use promoted posts to reach your business goals without breaking the bank? That was the central question tackled by James Chong, senior manager of social customer engagement at TOMS, and Lauren de la Fuente, vice president of marketing and communications at Boingo Wireless, at PR News’ Digital Summit Feb. 24.

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4 Lessons From the Biggest Brands on Facebook

February 14th, 2017 by

It can’t hurt to learn from the best, right? We imagine that’s what the team behind Quintly, a professional social media analytics platform, was thinking when they analyzed the habits of the 30 biggest companies on Facebook. The study revealed interesting trends about content, fans and engagement on the Facebook pages of major brands like WhatsApp, Starbucks and Nike.
Here are some major takeaways to help other brands make the most of their Facebook presence.

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How to Create a Facebook Advertising Checklist in 4 Easy Steps

January 25th, 2017 by

Whether you’re starting your first Facebook advertising campaign or are just looking to increase your effectiveness, taking your social presence to the next level through paid advertising can seem overwhelming. However, a quick checklist can help streamline the process to get your ads up and running faster while providing a focused roadmap for testing and measuring success.

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How to Take the Fear Out of Live Streaming Your Brand

December 29th, 2016 by

As the first person to live stream from all 50 U.S. states, Chris Strub has a great feel for what works and what falls flat when it comes to real-time video. PR News recently sat down with Strub to get his thoughts on live streaming best practices, where companies go wrong in their approach and how the industry will evolve in 2017.

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NASA’s Lessons for Blasting Off on Facebook Live

December 27th, 2016 by

Video is now king on social media, and Facebook Live has emerged as a crown jewel, a powerful way for brands to reach and engage a larger audience in real-time. One of the earliest and most successful adopters of Facebook Live is NASA. And here, John Yembrick, NASA’s social media manager, offers best practices to optimize your live-streaming efforts.

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What PR Pros Need to Know About Facebook Instant Articles

May 13th, 2015 by

Facebook’s Instant Articles has the potential to change the way people absorb news and content, and how PR communicators do their jobs.

6 Ways to Master Multimedia on Facebook

May 8th, 2015 by

Regardless of the implications of Facebook’s advertising offerings, savvy communicators know that smart media use will increase the reach of a campaign with or without remittance to Facebook.

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PR Insider: Making Facebook Work for PR

April 23rd, 2015 by

PR is about presence, positioning, and promotion. Facebook can help your client accomplish all three, if you use the platform for the reason it was created.

Facebook Just As Relevant As Ever for PR

July 25th, 2014 by

Let this week’s stellar earnings report for Facebook remind you that the social media platform is still relevant, and you need to be engaged on it.