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How to Take the Fear Out of Live Streaming Your Brand

December 29th, 2016 by

As the first person to live stream from all 50 U.S. states, Chris Strub has a great feel for what works and what falls flat when it comes to real-time video. PR News recently sat down with Strub to get his thoughts on live streaming best practices, where companies go wrong in their approach and how the industry will evolve in 2017.

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NASA’s Lessons for Blasting Off on Facebook Live

December 27th, 2016 by

Video is now king on social media, and Facebook Live has emerged as a crown jewel, a powerful way for brands to reach and engage a larger audience in real-time. One of the earliest and most successful adopters of Facebook Live is NASA. And here, John Yembrick, NASA’s social media manager, offers best practices to optimize your live-streaming efforts.

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What PR Pros Need to Know About Facebook Instant Articles

May 13th, 2015 by

Facebook’s Instant Articles has the potential to change the way people absorb news and content, and how PR communicators do their jobs.

6 Ways to Master Multimedia on Facebook

May 8th, 2015 by

Regardless of the implications of Facebook’s advertising offerings, savvy communicators know that smart media use will increase the reach of a campaign with or without remittance to Facebook.

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PR Insider: Making Facebook Work for PR

April 23rd, 2015 by

PR is about presence, positioning, and promotion. Facebook can help your client accomplish all three, if you use the platform for the reason it was created.

Facebook Just As Relevant As Ever for PR

July 25th, 2014 by

Let this week’s stellar earnings report for Facebook remind you that the social media platform is still relevant, and you need to be engaged on it.

Tips for Assessing the Value of Facebook’s Promoted Posts

July 7th, 2014 by

Given that unpaid reach on Facebook is now down to 1% or less, you’re very unlikely to overwhelm your fans with your brand’s content.

3 Things That Make Facebook’s Slingshot (Kind Of) Different from Snapchat

June 19th, 2014 by

Facebook is making another attempt at the instantaneous and disappearing photo application space. It’s called Slingshot, and the social media giant is formally launching the app this week.

To Help Users Address Privacy Issues, Facebook Deploys a Cartoon Dinosaur

May 23rd, 2014 by

Content creation, discovery and consumption has never been easier. There is vastly more content volume, and it’s accessed in countless new ways, the most prominent being search and social media. That makes it a golden… Continued