In an era of severely limited organic reach, a paid social strategy that optimizes your budget is critical. But how can you best use promoted posts to reach your business goals without breaking the bank? That was the central question tackled by James Chong, senior manager of social customer engagement at TOMS, and Lauren de la Fuente, vice president of marketing and communications at Boingo Wireless, at PR News’ Digital Summit Feb. 24.
It can’t hurt to learn from the best, right? We imagine that’s what the team behind Quintly, a professional social media analytics platform, was thinking when they analyzed the habits of the 30 biggest companies on Facebook. The study revealed interesting trends about content, fans and engagement on the Facebook pages of major brands like WhatsApp, Starbucks and Nike.
Here are some major takeaways to help other brands make the most of their Facebook presence.
Whether you’re starting your first Facebook advertising campaign or are just looking to increase your effectiveness, taking your social presence to the next level through paid advertising can seem overwhelming. However, a quick checklist can help streamline the process to get your ads up and running faster while providing a focused roadmap for testing and measuring success.
As the first person to live stream from all 50 U.S. states, Chris Strub has a great feel for what works and what falls flat when it comes to real-time video. PR News recently sat down with Strub to get his thoughts on live streaming best practices, where companies go wrong in their approach and how the industry will evolve in 2017.
Video is now king on social media, and Facebook Live has emerged as a crown jewel, a powerful way for brands to reach and engage a larger audience in real-time. One of the earliest and most successful adopters of Facebook Live is NASA. And here, John Yembrick, NASA’s social media manager, offers best practices to optimize your live-streaming efforts.
Facebook’s Instant Articles has the potential to change the way people absorb news and content, and how PR communicators do their jobs.