Archive:

FB_slider

What PR Pros Need to Know About Facebook Instant Articles

May 13th, 2015 by

Facebook’s Instant Articles has the potential to change the way people absorb news and content, and how PR communicators do their jobs.

6 Ways to Master Multimedia on Facebook

May 8th, 2015 by

Regardless of the implications of Facebook’s advertising offerings, savvy communicators know that smart media use will increase the reach of a campaign with or without remittance to Facebook.

facebook-slider

PR Insider: Making Facebook Work for PR

April 23rd, 2015 by

PR is about presence, positioning, and promotion. Facebook can help your client accomplish all three, if you use the platform for the reason it was created.

Facebook Just As Relevant As Ever for PR

July 25th, 2014 by

Let this week’s stellar earnings report for Facebook remind you that the social media platform is still relevant, and you need to be engaged on it.

Tips for Assessing the Value of Facebook’s Promoted Posts

July 7th, 2014 by

Given that unpaid reach on Facebook is now down to 1% or less, you’re very unlikely to overwhelm your fans with your brand’s content.

3 Things That Make Facebook’s Slingshot (Kind Of) Different from Snapchat

June 19th, 2014 by

Facebook is making another attempt at the instantaneous and disappearing photo application space. It’s called Slingshot, and the social media giant is formally launching the app this week.

To Help Users Address Privacy Issues, Facebook Deploys a Cartoon Dinosaur

May 23rd, 2014 by

Content creation, discovery and consumption has never been easier. There is vastly more content volume, and it’s accessed in countless new ways, the most prominent being search and social media. That makes it a golden… Continued

4 Ways PBS Shapes Content for Maximum Facebook Exposure

April 18th, 2014 by

PBS has had success engaging their audience on Facebook. Here are some tips for brands that have proven successful.

Facebook’s Custom Gender Option a Lesson in Understanding Your Audience

February 14th, 2014 by

What does the announcement of Facebook’s new gender options tell communicators?

Tailor Your PR Efforts to Make an Impact on Facebook

February 7th, 2014 by

Simply posting content to Facebook will not guarantee that you reach your fans. Here are some tips to develop a plan for your PR efforts.