Tag Archives: Facebook

Facebook Just As Relevant As Ever for PR

Let this week’s stellar earnings report for Facebook remind you that the social media platform is still relevant, and you need to be engaged on it. | MORE »

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Tips for Assessing the Value of Facebook’s Promoted Posts

Given that unpaid reach on Facebook is now down to 1% or less, you’re very unlikely to overwhelm your fans with your brand’s content. | MORE »

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3 Things That Make Facebook’s Slingshot (Kind Of) Different from Snapchat

Facebook is making another attempt at the instantaneous and disappearing photo application space. It’s called Slingshot, and the social media giant is formally launching the app this week. | MORE »

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To Help Users Address Privacy Issues, Facebook Deploys a Cartoon Dinosaur

Content creation, discovery and consumption has never been easier. There is vastly more content volume, and it’s accessed in countless new ways, the most prominent being search and social media. That makes it a golden … | MORE »

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4 Ways PBS Shapes Content for Maximum Facebook Exposure

PBS has had success engaging their audience on Facebook. Here are some tips for brands that have proven successful. | MORE »

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Facebook’s Custom Gender Option a Lesson in Understanding Your Audience

What does the announcement of Facebook’s new gender options tell communicators? | MORE »

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Tailor Your PR Efforts to Make an Impact on Facebook

Simply posting content to Facebook will not guarantee that you reach your fans. Here are some tips to develop a plan for your PR efforts.  | MORE »

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Facebook at 10: How a Social Network Revolutionized Media and Communications

Facebook launched ten years ago today. In real time, that’s not long ago at all. In digital time, it’s ancient history. Friendster was the most popular social media network in 2004. Myspace was a year … | MORE »

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12 Things to Take Note of in PR Job Candidates

PR News asked followers on Twitter and Facebook, “What’s the first thing you notice about a PR job candidate?” Here is what they had to say. | MORE »

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How Facebook Can Better Reflect Your Brand Attributes

Come on, vogue. If you’re looking for some guidance when it comes how to leverage your Facebook pages, you may want to consult with the fashion industry. | MORE »

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