Sexy Slaw: Campaign Sells The Glamour Of Sauerkraut

CLIENT: The Fremont Company
PR AGENCY: BIGfrontier Communications Group
TIMEFRAME: October 2004-ongoing
BUDGET: $50,000
TIMEFRAME: January 2005

The Fremont Company in Fremont, Ohio, wanted a new way to sell its signature sauerkraut product. Chicago-based BIGfrontier Communications Group came back with
one word: Glamour.