Search Results for: john roderick&o=recent

Outputs: What is said, quantified by analyzing content based on: Favorability Prominence Placement Outtakes: What the audience understands/takes away, quantified by: Message recall Assimilation of key facts Outcomes: What the specific communications produces, including: Leads Consideration Sales Increased stock ...
By John Baldoni/Baldoni Consulting LLC PR can and should play a tactical role in product launches and customer-relationship management, of course, but those tactics must be rooted in the larger goals of what the enterprise wants to accomplish, e....
The winners and honorable mentions in this year's PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a country over the search for ...

Agency Executive of the Year

November 10th, 2008 by
John Hellerman, Co-Founder, Hellerman Baretz Communications As co-founder of Hellerman Baretz Communications, John Hellerman has carved a niche for himself as a mastermind behind strategic communications campaigns for some of the world's top law firms. Providing advice to attorneys on ...

CRISIS MANAGEMENT

October 6th, 2008 by
JETBLUE AIRWAYS JETBLUE AIRWAYS' OPERATIONAL CRISIS OF FEBRUARY 2007 IIn what quickly became compared to an air-travel version of the Valentine’s Day Massacre, hundreds of JetBlue passengers were stranded on the John F. Kennedy International Airport tarmac for up to ...