Search Results for: john roderick&o=recent

Community Relations

February 23rd, 2009 by
Winner: MassMedia Corporate Communications Campaign: McDonald Carano Wilson LLP Supports Fernley Flood Relief When 1,500 people in Fernley, Nevada, were evacuated after the Truckee River Canal was breached, causing massive flooding that damaged more than 800 homes, the law firm of McDonald ...

Litigation Communications

February 23rd, 2009 by
Winner: FD Campaign: 290% Greater Than Expected: A Campaign to Maximize Returns to Enron's Creditors Enron executives may have been responsible for engineering one of the largest acts of corporate fraud in U.S. history but, six years after its 2001 fall ...

Sustaining the Momentum

February 17th, 2009 by
For an 18-month project like the Jamestown 2007/America's 400th Anniversary, which encompassed much detail and preplanning, it was necessary for the team players to come up with fresh tactics and unique messaging that would attract national and international attention. To ...
This time last year, as the U.S. economy rapidly approached the symbolic cliff's edge from which it would fall, the public relations industry seemed to be standing strong. A 2008 survey of PR agencies conducted by StevensGouldPincus revealed good fortune ...
The tide has turned. Concerns for the environment that once were considered controversial have now become mainstream. The commitment by The Weather Channel to work at all levels to further the green movement has its roots in the stand that ...
Sound bites are the lines and phrases we all know. Whether you love them or loathe them, they are the quotes that fill the 24-hour news cycle of our world.  What do they all have in common?  Three things: simple ...
By John Baldoni/Baldoni Consulting LLC PR can and should play a tactical role in product launches and customer-relationship management, of course, but those tactics must be rooted in the larger goals of what the enterprise wants to accomplish, e....
Outputs: What is said, quantified by analyzing content based on: Favorability Prominence Placement Outtakes: What the audience understands/takes away, quantified by: Message recall Assimilation of key facts Outcomes: What the specific communications produces, including: Leads Consideration Sales Increased stock ...
The winners and honorable mentions in this year's PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a country over the search for ...