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There are ways you can align your company brand with green causes—just follow these nine tips: •    Identify the areas that matter to your stakeholders. •    Identify the areas for which your company is positioned to have a direct impact. •    Identify ...
By Matt Kucharski Brand identity. Brand voice. Brand value proposition. Brand personality. We've all heard the terms, and we've all participated in discussions with experts from advertising, design, direct marketing and even management consultants talking about what it takes to ...
Southwest Airlines' CEO James F. Parker resigns abruptly in July, citing "personal reasons," including the "draining" nature of the job. Nike CEO Phil Knight calls it quits in November, with nary an explanation for his departure (although he's staying on ...
Creating a succinct and meaningful company description can costs tens of thousands of dollars either in internal resources or fees to consultants. Or you can do it on the cheap. Software from MissionExpert (http://www.missionexpert.com) costs $20 to $500 and ...
The cover story in the current issue of BusinessWeek (October 4) titled "Fuzzy Numbers" posits that despite reforms, corporate profits can be as "distorted and confusing as ever" and today's financial reports are "riddled with jargon that's hard to fathom and ...
The evolution of the business landscape--aided and abetted largely by new digital technologies--has revolutionized the way communications fits into the overall organization, be it a corporate department, an independent agency or a nonprofit. Now, everything has a PR element and ...
Just when it seems that magazine publishers are beginning to understand how to monetize their online brand extensions (sort of), along comes mobile to confuse the digital matter. Finding audiences online – what they want to see and where and when ...