Search Results for: john roderick&o=recent

When A&E Network launched its “Recovery Project” cause-branding campaign in 2008, its executives, along with those at agency partner Civic Entertainment Group, had to overcome the challenge of de-stigmatizing addiction. Thanks to their integrated marketing and communications efforts, the campaign ...
When planning a media event that involves a government dignitary, such as a diplomat, it’s important to adhere to the following best practice, says John Deveney, founder of Deveney Communication: • Make security a top priority: When dealing with top ...

Research-Driven ROI

March 30th, 2009 by
When working on a multitiered media relations campaign, such as the “Femme, Femme, Femme” exhibit at the New Orleans Museum of Art, it’s important to cover all bases, says John Deveney, founder of Deveney Communication (agency partner on the ...
When planning a media event that involves a government dignitary, such as a diplomat, it’s important to adhere to the following best practice, says John Deveney, founder of Deveney Communication: •    Make security a top priority: When dealing with top ...
In recent years, the business climate has become seemingly more and more challenging with every passing day, and that couldn’t have been more true in 2008, when a sharp economic downturn challenged organizations’ abilities to protect their own interests, let ...

Community Relations

February 23rd, 2009 by
Winner: MassMedia Corporate Communications Campaign: McDonald Carano Wilson LLP Supports Fernley Flood Relief When 1,500 people in Fernley, Nevada, were evacuated after the Truckee River Canal was breached, causing massive flooding that damaged more than 800 homes, the law firm of McDonald ...