One-Way ‘Conversations’ Plague Brands
June 9th, 2015 by Richard Brownell
If your brand is doing all the talking on social media, then you are missing the value that social can bring to your organization.
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Colonel Sanders is Back and He’s Spreading
June 1st, 2015 by Seth Arenstein
Years ago—during a time before the Internet—PR and marketing executives, not to mention advertisers, were talking about the future of television, specifically the television commercial. VCRs (remember them?) were coming on the scene, and the… Continued
The new definition of owned media is simple: If we create and approve content, it’s owned. It wasn’t long ago when owned media simply was the content on our website. Today owned media has moved from being a site to becoming how a customer experiences the brand’s voice.
How to Use Big Data Effectively
May 25th, 2015 by John Roderick
The golden age of data journalism is creating huge opportunities for PR teams that can convince senior managers and their clients to share salient stats that help quantify a trend and set the brand apart. But how?
Lessons Learned from the Kraft Heinz Press Release
April 6th, 2015 by PR News Editors
When H.J. Heinz Co. announced its acquisition of Kraft Foods Group recently—creating the third-largest food and beverage company in North America—a smorgasbord of PR accompanied the move.
When the Conversation Gets Derailed
April 6th, 2015 by Katie Paine
Starbucks and SeaWorld kicked off integrated messaging campaigns in the last month that were based on the most fundamental premise of good PR: Symmetrical (two-way) conversations are preferable to one-way. Both tightly integrated paid media with earned and owned. And both—judging from media and consumer reaction—failed spectacularly.
Fixing Reputation All in the Recovery
March 23rd, 2015 by Katie Delahaye Paine
Two major international brands—Dolce & Gabbana and Lenovo—screwed up big time in the last month. How each handled its crisis is a classic lesson in ‘how to’ and ‘how not to’ communicate after a misstep.
The Week in PR—March 16, 2015
March 16th, 2015 by PRNEWS
Apple sends Dick Tracy a thank-you note, a new crisis for Hillary Clinton and Wendy's takes an interesting brand journey.
8 PR Lessons from SXSW 2015
March 16th, 2015 by Bob Pearson
Here are four key trends related to innovation and four pearls of wisdom from leading professionals that emerged at SXSW.
Careful When You ‘Embrace the Hate’
March 12th, 2015 by Matthew Schwartz
In an episode of The Simpsons, titled “Simpson Tide” (1998), Homer joins the Naval Reserve (don’t ask). During orientation Homer’s drill sergeant gives him the business. He gets in his grill, and barks, “I don’t… Continued