Search Results for: john roderick&o=recent

At Northwestern Mutual, the numbers speak for themselves. They also speak for Deanna Tillisch, who, as PR director for the company, first proposed the idea that in-depth
consumer research could be a valuable PR tool for the investment advisory firm.
“…

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The Windup
While the media din has reached excessive volumes in the last several years, most of the coverage tends to self-absorbed and only skin …

Bugaboos

August 11th, 2003 by

John Capouya, deputy editor of SmartMoney, was brought in two years ago to ramp up the monthly’s consumer lifestyle coverage. Capouya (ex-Newsweek, The New York Times) edits
the “Smart Spending,” “Agenda” and “Tech File” sections. He also oversees stories that …

Did you know???

July 28th, 2003 by

That John Buckley, the chief spokesman for AOL Time Warner’s AOL’s America Online division, is reportedly in the running to become head of the Recording Industry Association of
America? An announcement is expected soon.

A classic movie poster created in 1942. The Atkins Diet. John Travolta. A story in the media about a company fighting the effects of recession.
What do these seemingly unrelated items have in common? At one time, they all enjoyed the …

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After moving the scenery around for the last several months, Movieline’s Hollywood Life is finally ready for its close-up. The monthly publication, previously called Movieline,
relaunches …

A new definition of “urban marketing” has come into play: reaching out to a new demographic transcending both geography and ethnicity, hard to define and even harder to reach
with conventional PR tools.
Hip-hop inspired, ultra-cool, sometimes disdainful of the …

For years, public relations wasn’t on the business menu at The Green Mill Restaurant chain, which specializes in Deep Dish pizza. For nearly 25 years, the $75 million company –
– with 34 restaurants throughout the Midwest — generally relied on advertising to …