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PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and

online social networks. Why?

Simply put, digital media is a place where …

You don’t have to look too far for a country’s image in crisis these days – Sudan, Somalia, Zimbabwe – places you wouldn’t consider for your vacation or business expansion. But

then there are the places that you might have …

It was the English poet William Blake who probably first addressed the media list conundrum, when he concluded his prophetic poem The Marriage of Heaven and Hell with the
immortal words: “Enough! or too much.”
Therein lies the rub. As …

Media Metrics

July 14th, 2003 by

While they have been around for many years, Weblogs — or blogs — are starting to gain significant traction among Web users, as the Google search engine integrates blogger and
blogging tools into its new 2.0 toolbar. On the research firm …