Search Results for: john roderick&o=recent

Deliver significant media awareness…cut through the frenzied media clutter in a fun and buzz-worthy way…deliver media splash and an emotional connection. Huh? If you’re like most executives funding PR programs, you will have no idea what these objectives …

Deliver significant media awareness…cut through the frenzied media clutter in a fun and buzz-worthy way…deliver media splash and an emotional connection. Huh? If you’re

like most executives funding PR programs, you will have no idea what these objectives …

Money talks. But in the PR department at Philadelphia-based software company Mindbridge, there are some things that talk even louder.
“A lot of our folks, especially on the marketing side, have wanted to work from home and to have more …

Strikes, job actions, lockouts: Labor disputes of every stripe have occurred in virtually every industry, from manufacturing facilities to the halls of academia. It’s about
more than just wages and working conditions. It is a PR battle that requires the …

Media Metrics

November 18th, 2002 by

In this new feature, PR NEWS offers you key stats on the media and media relations – information you need but don’t have time to dig up. We’ll rotate the information on a
weekly basis to provide a broad range …

You know them when you read or hear them. Sound bites, or quotable quotes, have become a powerful tool in a communicator’s repertoire. These short, conversational statements often invoke the power

of images or description to convey key messages. The …

Event & Tradeshow PR (TIE)

December 11th, 2006 by

Campaign: AVMA: Marketing Hawaii

Winner: The American Veterinary Medical Association

When the American Veterinary Medical Association decided to hold its 143rd annual convention in Honolulu, it wondered whether it had bitten off more conference kibble

than its members cared to …