Search Results for: john roderick&o=recent

The evolution of the business landscape--aided and abetted largely by new digital technologies--has revolutionized the way communications fits into the overall organization, be it a corporate department, an independent agency or a nonprofit. Now, everything has a PR element and ...
Just when it seems that magazine publishers are beginning to understand how to monetize their online brand extensions (sort of), along comes mobile to confuse the digital matter. Finding audiences online – what they want to see and where and when ...
t's a typical lament among medical specialists operating in the thorny world of American healthcare: The Louisiana Physical Therapy Association (LPTA) wanted "direct access" - that is, the right of patients to see physical therapists directly, without referrals from their ...

Stakeholder Engagement

March 24th, 2008 by
Winner: Shell Oil Company Campaign: A National Dialogue on Energy Security Shell Oil Company needed a tune-up in 2006 after it was hit with several industry challenges in the United States. Plagued by issues including increasing oil and gas prices, and ...
PR professionals are wise to think a bit differently about how to craft messages before sending them into the digital media, including the blogosphere, RSS feeds, chats and online social networks. Why? Simply put, digital media is a place where ...
The jet engines have barely cooled since Boeing chairman Phil Condit placed a call to Illinois Governor George Ryan from some 30,000 feet to announce that Chicago was his kind of town. Yet PR pundits already are lauding the aviation giant's ...