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The Week in PR

November 14th, 2016 by
A roundup of the week's stories in PR as well as personnel moves. This week includes notes about the presidential election and the good work two PR agencies did to teach kids about giving back.
On Nov. 1 Instagram said it was testing a feature that will allow users to buy what they see in their feeds directly from brands. The beta involves 20 brands, including J.Crew, Macy’s and Levi’s. The user clicks on a button and up pops the product’s name and price. Another click provides a more in-depth description of the product. Then there’s the ever-popular “shop now” click, which takes the user to the retailer’s website. Seems simple, right? Actually, the implications could be enormous.
Well before Tuesday brands knew that this was an unusual election. Its surprising conclusion in the early hours of Wednesday morning confirmed that thought many times over. Obviously there are so many emotions to deal with and questions to answer; however, this brief essay will confine itself to the election’s implications for brands.
  PR News honored its 2016 Digital PR Awards winners and honorable mentions at its annual Digital PR Awards Luncheon on November 16, 2016. The Digital PR Awards recognized the year’s most outstanding digital communicators… Continued
Tod Plotkin produces online and broadcast video content to help organizations and media outlets tell a story. Tod works with clients like Ad Council, Upworthy, Blackboard, Make-A-Wish Foundation, Lockheed Martin, Hilton Worldwide, Samsung, Johns Hopkins University,… Continued
The public apology is dead. Long live the indignant counterattack. Thanks to Republican presidential nominee Donald Trump, public figures and corporate chieftains who find themselves on the receiving end of scrutiny by media or other actors may no longer need to recite painfully scripted statements with stoic spouses standing by their sides. They just need to fight back.

The Week in PR

October 17th, 2016 by
A wrap-up of the week's top PR stories, trends and personnel announcements. This week's edition includes stories about Wells Fargo and its ousted CEO John Stumpf, EpiPen maker Mylan agreeing to pay a fine for underpaying on rebates to government medical authorities and Bisquick's tone-deaf Twitter comments.
In terms of the rules of crisis communications, Wells Fargo and Samsung have been following all of them, although sometimes they’ve moved slowly. Still, both brands issued apologies, took action, offered compensation—and nothing has worked. The problem in these cases is that no amount of abject apologies can make up for a lack of ethics and an overabundance of bad choices. In other words, both brands primarily are facing crises of culture, not communications.