SPEAKER PRESENTATIONS
How to Create Measurement Dashboards That Communicate PR’s Value to Senior Leaders
Inga Starrett, Senior Vice President, Measurement & Analytics, Weber Shandwick, @webershandwick
Pauline Draper-Watts, Executive Vice President, Global Lead, Measurement and Analytics, Edelman Berland, @PDWatts, @EdelmanBerland
Case Study I: PR Measurement at Work in the Real World
Therese Van Ryne, Head of Global PR & Analyst Relations, Zebra Technologies, @ThereseVanRyne
PR Measurement Clinic: Assessing the Success of a Communications Strategy
Serena Ehrlich, Director of Social Media, Business Wire, @serena, @BusinessWire
Sandra Fathi, Founder and President, Affect, @sandrafathi
Luncheon Keynote: The Integrated State of PR Measurement in 2020
David Rockland, PhD, Partner, Managing Director, Global Research, CEO, Ketchum Change/Chairman, AMEC, Ketchum, @Ketchum
Case Study II: PR Measurement at Work in the Real World
Lisa Iurato, Vice President, Digital Media Team, Global Communications, Prudential Financial, @PrudentialNews
Trends in Measuring User Engagement in Social Media
Marcia W. DiStaso, Ph.D., Assistant Professor of Public Relations, College of Communications, Pennsylvania State University, @mdistaso
Monique Terrell, Director of Digital Strategy, College of American Pathologists, @moniqueterrell, @pathologists
How to Tie PR to Sales
Michelle Mekky, Senior Vice President/Director of Chicago Office, Alpaytac Marketing Communications/Public Relations, @Alpaytac_PR
Gaetan Akinrolabu, Senior Account Executive, Social Media, KCSA Strategic Communications, @GaetanAkin
Case Study III: Measurement at Work in the Real World
Toni Jones, Social Media Director, U-Haul International, @TrendingToni