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The Digital PR Conference for Forward-Thinking Communicators Thursday, April 18 | Grand Hyatt, NYC
Facebook and Twitter are the essential social networks for communicators seeking to actively take part in ongoing conversations about their brands, and Pinterest has captured the imagination and tapped into the creativity of millions of consumers. The power of Pinterest has also influenced Facebook and Twitter, which now offer visual options like Instagram and Vine. Don't miss your opportunity to attend this information-packed day of interactive learning and networking. Join your fellow communicators in New York City and become part of the community of social media leaders. Speakers:
Agenda7:45-8:30 a.m. - Registration & Networking Breakfast8:30-8:45 a.m. - The Big Picture on the Big 3In this opening session, you'll get the inside scoop on new business developments at Facebook, Twitter and Pinterest, and on how those new directions will transform the platforms and create new opportunities for communicators to engage their audiences. 8:45-9:15 a.m. - Must-Have Social Tools for Your PR ToolboxThere are some tools that all PR pros must have to manage their social media programs efficiently—and the good thing is not all of these tools have a price tag. Learn which social media dashboards are best at managing all of your social platforms and which activation platforms are best at enabling PR pros and marketers to motivate audience participation in polls, discussions, product trials and more.
9:15-10:00 a.m. - Pin for Success: How to Engage Your Audience with PinterestFood, fashion and media brands have notably tapped into Pinterest's rapid growth and ability to drive sales, but brands of all kinds can leverage its power. This case-study-driven session will give you the soup-to-nuts story of how different brands found new and passionate audiences on Pinterest.
 Kim MatlockSenior Director, Digital and Customer Relationship Management Hard Rock International @kimpossible2 10:00 - 10:15 Networking Break10:15 - 11:00 a.m. - Proven Twitter Tactics to Gain and Retain FollowersRefresh your Twitter engagement strategies by learning how consumer, b2b brands and nonprofits are successfully growing their legions of Twitter followers—and keeping the ones they already have. Our Twitter experts will share best practices you can put into practice immediately to grow your following—from tech tips like linking to your Twitter profile from your other social media accounts and smartly applying the use of hashtags, to content tips that will help you make the most of Twitter’s 140-character limit.
11:00 - 11:45 a.m. - Facebook's Top Developments and Features for PR ProsFacebook’s drive to increase its revenue is good news for communicators—the social network is constantly refining and adding features, and in fact has just announced a series of apps that integrate Facebook with Android's operation system. Learn how to leverage Facebook’s latest free and paid developments for your organization, find out what’s new with Timeline and how to adapt it for mobile and tablets, refine your SEO strategy for Facebook’s News Feed algorithm, get the lowdown on Facebook’s latest privacy policies and how that affects your PR efforts and more.
11:45 - 1:00 p.m. - Luncheon and Keynote Presentation: It's a Digital World, Populated by Analog PeopleRishad Tobaccowala, chief strategy and innovation officer for VivaKi, will trace key trends in the marketing and PR landscape and show how communications will continue to be about storytelling and engaging people's hearts and minds—though often in new ways. Don't miss this glimpse of the future from one of the pioneers of digital marketing.
1:00 - 1:45 p.m. - Social Media Intervention ClinicWe’ll set up a scenario of a brand whose business is changing and needs to rethink and restart its social media presence, and is in need of intervention by social media experts. Our facilitator will lay out the situation for you and you’ll work in groups to develop effective communications strategies for Facebook, Twitter and Pinterest.
1:45 - 2:15 p.m. - Case Studies in Successful Visual StorytellingYour online audiences want and expect great visual content—especially video—and this session will offer b2c and b2b case studies in how to apply your text-based storytelling PR skills and make the leap to visual storytelling. Learn how to mine your existing visual content and create new content (affordably); determine how to use those images to tell a brand’s story across multiple social media channels; apply tried-and-true storytelling principles to the use of still images; articulate the relationships among visual pieces to clarify your storyline; and launch visual stories that motivate audiences to participate and share their own images.
2:15-2:45 p.m. - Setting Tangible Key Performance Indicators for Your Big 3 InitiativesDeveloping a social media measurement strategy can be a challenge for PR pros trying to convey the value of likes, followers, reach and engagement to senior management. One of the best approaches to proving value is by defining key performance indicators (KPIs). Unlike the often fuzzy concept of ROI, establishing KPIs for your measurement program will clarify which digital metrics to measure and provide clear, concise stats needed to convince data-driven C-level executives that your social media efforts are driving the business needle. In this session, measurement experts will show you how to establish KPIs for Facebook, Twitter and Pinterest that are tied to your organization's business objectives. In this session you'll learn how to:
2:45 - 3:00 p.m. Networking Break 3:00 - 3:45 p.m. - Use Twitter to Gain a Competitive Edge in Media RelationsThis session will show you how to best use Twitter to make all of your media relations initiatives more successful, forge new connections with media pros and strengthen your existing ties. You'll learn how to provide a clear description in your Twitter profile so media professionals will know they've found the right contact, use Twitter to build working relationships with journalists, pitch stories on Twitter, use direct messages to move a conversation to e-mail or to the phone and make Twitter an organic extension of your media relations strategy.
3:45 - 4:15 p.m. - Launch Contests on Facebook, Instagram, Twitter and PinterestLaunching contests can be a great way to rapidly increase your fan and follower base and even get media coverage for your brand. This session will show you how to leverage games or launch contests on Facebook, Instagram Twitter and Pinterest to build an audience and inspire engagement. You will hear successful case studies and get step-by-step directions in how to determine what kind of contest or game is right for your audience, how to execute your contest and how to stay in compliance with a platform's games and contest guidelines. You'll walk away with fresh ideas to build upon the success of your digital strategy and keep your new fans and followers engaged. In this session, you'll learn how to:
4:15 - 4:45 p.m. - Networking ReceptionJoin us for cocktails and hors d’oeuvres to cap off a great day of learning and networking. Pick up your attendance certificate, exchange the last round of business cards and mark your day at the Grand Hyatt as an expert in the Big 3 social networks!
PricingThe PR News Social Media Awards Luncheon will take place on April 17, a day prior to the PR News’ Big 3 Conference on April 18. Both events will be held at the Grand Hyatt in NYC. When registering, you have the option to register for the PR News' Big 3 Conference only or add the PR News Social Media Awards Luncheon to your registration. Per Person Rate
Regular Rate
Conference Only
$995
Conference & SMIA Luncheon
$1370
Group Rate
Regular Rate
Conference Only
$945
Conference & SMIA Luncheon
$1270
Questions?
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Earn 8 points toward your
Conference Location:
Grand Hyatt New York
Hotel Rooms: PR News does not have a room block at the Grand Hyatt. Please book your room directly with the Hyatt for the best rate. Dress Code: Business Casual Questions? If you spend at least a quarter of your time in any of these areas, you should attend this Conference:
 Justification Letter to AttendThe PR News Big 3 Conference will help you discover and implement ideas that deliver results. It will train you to search for innovative solutions. It will provide opportunities to make valuable connections with other PR and communications professionals who have solutions you need. And, it will prepare you for the road ahead.You probably already recognize the value of attending this conference, and we’d like to offer some assistance to help you convince your supervisor and organization to approve the costs. Download the “Justification to Attend” letter—everything you need to present your business case. The template is simple to fill out and drop off with your supervisor for approval. Download Editable Word Doc  Some proceeds from the Conference will go to One Laptop per Child's - whose mission is to create educational opportunities for the world's poorest children by providing each child with a rugged, low-cost, low-power, connected laptop with content and software designed for collaborative, joyful, self-empowered learning. When children have access to this type of tool they get engaged in their own education. They learn, share, create, and collaborate. They become connected to each other, to the world and to a brighter future.
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Toni Jones 
Each PR News Digital PR/Social Media conference you attend will come with points toward your Certificate in Digital PR. Once you attend four PR News conferences within a 24-month period, you will earn your Certificate and become a PR News Digital PR Master. This elite group of PR Professionals, PR News Digital PR Masters, will receive industry recognition as being one of the top Digital PR Pros. PR News will honor an annual class of Digital PR Masters at one of its signature events. As a PR News Digital Master, you will also receive exclusive benefits, such as discounted rates on all PR News products and events.There is no additional fee to earn points or to receive your Certificate. It is the goal of PR News to provide this one-of-a-kind opportunity to our PR community while raising the bar on digital communications excellence and showcasing top talent in this key area of PR.PR News holds a minimum of 3 conferences each year focused on Digital PR and Social Media. Simply attending these conferences (and learning while you’re there!), you will receive 8 Points toward your Certificate in Social Media.Each registration comes with the materials provided by the speakers and a personalized certificate of completion for attending the PR News Social Media Measurement Conference. 
