World Wide Manager, Digital & Social Media Communications
Specializing in high-tech B2B, Joy Hays currently leads Texas Instruments' digital strategy. She develops and maintains a comprehensive interactive media strategy that defines how social media marketing techniques can increase visibility and traffic across all brands and products. As the head of social media strategy, she oversees and develops company-wide interactive media management standards, policies and rules of engagement.
Joy is a results-oriented senior executive with over 14 years' experience in integrated marketing, sales, product management and business development in both U.S. and international environments. Bringing both an analytical and creative approach to marketing, she has in-depth knowledge and expertise in both traditional and Web 2.0 marketing methodologies and tactics.