Allison Robins
Director of Global Public Relations
Zumba Fitness

Allison Robins is the director of global public relations for Zumba Fitness. She has nearly a decade of experience in traditional PR, communications management and media integrations across the lifestyle, entertainment and hospitality industries. In her current role, she oversees and executes PR strategies in 15+ countries that have adapted the Zumba lifestyle. Her biggest accomplishments are landing Zumba the coveted “Company of the Year” title from Inc. Magazine in 2012, launching charity initiatives that have raised over $6 million and securing multiple magazine covers.

In her career, Allison has managed press campaigns to promote resorts and tourism destinations and was responsible for spearheading media around the launch of a health & fitness magazine where she worked with major athletes and helped to build and position the company as a premier health & fitness lifestyle brand. Allison has a passion for partnership building, entertainment/celebrity integrations and visual storytelling.