Senior Director, Digital and Customer Relationship Management
Hard Rock International
As senior director, digital and customer relationship management for Hard Rock International, Kim Matlock is responsible for www.HardRock.com and the development and execution of strategies across the Web, CRM and customer response. Kim also oversees all activities involving Hard Rock's social media channels, including its Facebook pages and Twitter accounts across 54 countries.
Under Kim's leadership, Hard Rock's social media presence has significantly increased and continues to climb. Since Kim joined Hard Rock in 2010, Hard Rock's Facebook fan base has increased to more than 6.2 million fans, and the brand now has more than 600,000 Twitter followers.
Additionally, Kim has championed several highly successful social media initiatives for the Hard Rock brand, such as the Hunt for Hard Rock, an online scavenger hunt leading up to the much anticipated Hard Rock Calling concert festival in London, and all on-site Facebook and Twitter activation throughout the annual music festival. Through her close relationship with Facebook, Hard Rock was also one of the first brands to be used for Facebook's new charity "deals," where funds were raised for Hard Rock's IMAGINE campaign to benefit WhyHunger.
Prior to Hard Rock, Kim was marketing director, global events business management, for Microsoft. During her time at Microsoft, Kim also served as a brand evangelist, responsible for building a brand advocate framework through customer engagement, in-person and online events and product community innovation programs.