Writing

PRNewsOverusedWordsBracket

#WordsBracket Round One Winners: Voting Continues For the Most Overused PR Word or Phrase

March 16th, 2018 by

In the spirit of the NCAA basketball tournament, PR News offers its own version of March Madness with the 2018 Most Overused PR Words & Phrases Tournament. Take a look at the second-round picks and vote on Twitter for the overused words from each pairing that you’d like to see advance. We’ll announce the third-round picks next Thursday, and every Thursday through the end of the month until we crown a champion.

shutterstock_370107701

Write the Right Way: 5 Style Differences in Chicago Manual vs. AP

March 13th, 2018 by

Whether your organization’s house style is the Chicago Manual or AP, familiarity with both can be a great asset in the world of PR. Learning the biggest differences between the two most common style guides will help you improve your writing no matter what company you work for or what you’re creating. Here are 5 differences between the Chicago Manual of Style and AP style that will occur frequently.

PRNewsOverusedWordsBracket

Cast Your Votes for the Most Overused Words & Phrases in PR

March 12th, 2018 by

In the spirit of the NCAA basketball tournament, PR News offers its own version of March Madness with the 2018 Most Overused PR Words & Phrases Tournament. Take a look at the first-round picks and vote on Twitter for the overused words from each pairing that you’d like to see advance. We’ll announce the second-round picks this Friday, and every Friday through the end of the month until we crown a champion.

writing_as_professional

A Few Common Writing Mistakes You’re Probably Still Making

March 6th, 2018 by

Strong writing skills can supercharge your brand’s message and propel your own professional growth. After all, the best way to influence anyone is a story well told. Yet, many communicators undermine their brand’s message—and their own credibility—by stumbling over some common but easily avoidable linguistic hurdles. Here are three common errors to keep in mind before you hit the send button.

shutterstock_283766747

A 4-Step Approach That Will Help You Craft a Memorable Speech

June 5th, 2017 by

Admit it, just the thought of giving a speech makes your stomach turn just a bit. This article will help you get over that fear with four tips for crafting and presenting a speech in front of a crowd or a talk to your staff. In both situations it’s best to prepare far ahead and have goals that you wish to accomplish.

shutterstock_632633282

9 Tips for Writing and Editing Effective Quotes

May 9th, 2017 by

When you’re developing a news release, a good quote can make all the difference in giving character and perspective to your announcement. Once you’ve laid out the what, when, where and who, a quote from a spokesperson fills in the why: why your brand is passionate about an issue, why something needed to be done, why something is significant, why the reader should care.

the-ideal-blog-length

How to Create Thought Leadership Using Long-Form Posts on LinkedIn

March 20th, 2017 by

As you know, social media has an important role to play in any PR effort. The ability to connect with and put thought leadership content in front of large social networks via these tools lends itself exceptionally well to addressing the need to influence. Practitioners, though, focus so often on short-form communication on social that the power of long-form publishing in the medium has failed to become as widely recognized—or at the very least, its rate of implementation is lower. Here’s why that should change and how you can be a part of it.

shutterstock_157766741

How Communicators Can Avoid Plagiarizing Others and Themselves

March 7th, 2017 by

Plagiarism happens, sometimes intentionally, other times by accident. The unintentional incidences of plagiarism should be as worrisome to communicators as instances of intentional plagiarism. Try this experiment: read an article written by someone else and then try to write a summary of it. Then go back and look at the original article and your summary. Expect to be surprised at how many phrases and ideas you unintentionally borrowed, sometimes word for word, from the original.

shutterstock_360102092

Blog On: 7 Tips to Start a Blog That Will Build Your Business

February 27th, 2017 by

Are you thinking about starting a blog at your company? You recognize the value it could provide your organization, but how do you make sure the time you invest in it is worthwhile? How do you know if you’re writing the right types of blog posts for your brand and its publics? Here are tips to build a blog that builds your brand.

shutterstock_370595594

Common Writing Mistakes That Will Slow Down Your PR Career

January 24th, 2017 by

Strong writing skills can propel a PR pro’s career, but the opposite is also true—weak writing skills can undermine your message and professional growth. Whether it’s a press release seen by thousands or an email seen by one, a PR pro’s goal is to make any piece of writing concise, impactful, polished and clear, said Sid Orlando, managing editor of curation and content at Kickstarter, at PR News’ Writing Workshop.