Trying to replicate what made a post get 300 likes when your account routinely sees 100 likes per post can make you want to bang your head against the wall…Or, it can ignite a new test-and-learn campaign. Your team can make educated guesses about what worked and incorporate those elements into future posts.
Social Media & SEO
4 Ways to Emulate Southwest Airlines’ Twitter Style
May 12th, 2017 by Steve GoldsteinYou’ve probably either sent or received a version of this work email: “Who posted this tweet on the brand account? I think it’s too [personal/political/off-brand/sloppily written/insensitive/blatantly promotional/factually incorrect/ill-timed].” If you’ve never written or seen an email like that, you should congratulate yourself and your team. You’re managing to speak with a consistent brand voice on Twitter.
Banafsheh Ghassemi to Be Honored With Robin Carey Connector Award at Social Shake-Up
May 10th, 2017 by Jerry AsciertoBanafsheh Ghassemi’s passion for using technology to promote empathy can be traced to a turbulent childhood. Ghassemi, the winner of the first annual Robin Carey Connector Award, was born in Iran, where her parents were both politically active members of the resistance during the run-up to the Iranian Revolution. As the revolution intensified, her family was forced to seek refuge in England when she was just 11 years old. And that experience has been central in shaping Ghassemi’s focus on human-centered design.
A Good Cause Hopes to Break Through With Good PR on Mother’s Day
May 9th, 2017 by Seth ArensteinAs PR pros know, media exposure can be a double-edged sword. Most of the time the system works: Stories that deserve to be told are told, and people who make outlandish claims only to gain… Continued
SNL’s Cecily Strong to Appear at the Social Shake-Up Show in Atlanta
May 8th, 2017 by Sophie Maerowitz“Saturday Night Live” cast member Cecily Strong has joined the speaker roster for the Social Shake-Up, a three-day digital communications conference that will be held May 22-24 in Atlanta, and presented by PR News in partnership with Social Media Today. Strong will be joined onstage by Rob Gregory, president of content and influencer marketing company WhoSay, with whom she’ll discuss how social media conversations have influenced her character choices, impacted her performances and helped build her audience.
Infusing a Little Analog Into Your Digital Life
May 8th, 2017 by Diane SchwartzImagine this: attendees at a conference are flocking to a table filled with greeting cards where they can choose among “thank you,” “happy birthday” and “congratulations” greetings, write something nice (hopefully), lick the envelope and… Continued
PETA Led Nonprofits in Facebook, Instagram Engagement in Q4 2016
May 8th, 2017 by Seth ArensteinOur regular look at social media metrics with exclusive data provided to us by Shareablee. In our final look at data from 2016, we examine how nonprofits and governmental organizations did in terms of consumer engagement with their posts and videos on Instagram and Facebook.
What to Expect at Social Shake-Up: A Personal Account
May 5th, 2017 by Chris Strub, TeamStrub.comIn just a few weeks, hundreds of social media-savvy professionals will descend upon the W Atlanta-Midtown hotel for The Social Shake-Up Show. And in this personal account, author Chris Strub details three interactions he had at a past Shake-Up—including one with the show’s late founder, Robin Fray Carey—that forever altered the course of his career.
May the 4th Be With You: 4 Brands Using the Force of a Good ‘Star Wars’ Tie-In
May 4th, 2017 by Ian James WrightStar Wars is nearly unparalleled as a brand so popular that other brands (whether or not they have a cross-promotional deal) draft in its wake by paying tribute. Thus May 4 is a good day for us to observe how brands are riding the wave, and to see the fruits of some professional content calendars.
Chew on These Morsels of RXBAR’s Audience-First Instagram Strategy
May 4th, 2017 by Sophie MaerowitzEvery brand commits social media mistakes, from skimping on audience research to waiting too long to respond to complaints. One gaffe that brands sometimes commit on social: focusing more on generating eye-catching content than on how audiences will likely interact with that content. Monitoring Instagram can be a particular challenge for brands seeking to stay on top of user trends. To help your brand better match its Instagram presence to audience behavior, chew on these five morsels of Instagram wisdom cooked up by protein bar company RXBAR.