Social Media

Make Sure Your Stories Get Found

May 26th, 2014 by

As PR pros we take a big chunk of our time creating exciting campaigns with a solid strategy that meets our clients’ goals. We pitch our most trusted contacts and strive for A-list media coverage. But even when we do get coverage in the top media outlets in our field the expected traffic does not follow.

Developing an ‘Earned’ Media Plan

May 26th, 2014 by

In today’s world, advertising is evolving towards ‘storytizing,’ which is driven by earned media, not paid. In earned media, our customers are deciding what is relevant, what they will share and whether they will, quite frankly, pay attention.

PR’s Goal: ‘Talk Less, Say More’ as Brevity Becomes Norm

May 26th, 2014 by

In an increasingly mobile (and hyper-busy) society, the trend in content format has been to serve messages in smaller and smaller morsels that consumers could accesss without committing much time.

To Help Users Address Privacy Issues, Facebook Deploys a Cartoon Dinosaur

May 23rd, 2014 by

Content creation, discovery and consumption has never been easier. There is vastly more content volume, and it’s accessed in countless new ways, the most prominent being search and social media. That makes it a golden… Continued

Survey: By Slim Margin, More PR Pros Use Facebook Than Twitter for Brand Communications

May 22nd, 2014 by

PR News and Cision fielded the “State of Social Media for PR Pros” survey to take the pulse of the PR community and find out which social media platforms it’s using most, how it’s measuring success on those platforms and which sources of information it trusts most.

5 Tips on Using the Magic of Live Video in Your Media Strategy

May 21st, 2014 by

YouTube is on the cusp of acquiring of Twitch, the largest video game live-streaming network, for a $1 billion, according to reports. The deal is another indication of the growing power of streaming video as a communication tool.

Chipotle’s Stance on Guns in its Restaurants Creates PR Challenge

May 20th, 2014 by

Chipotle is asking its customers not to bring firearms into its restaurants after gun rights advocates brought assault rifles into one of its locations in Texas.

Facebook’s Newest Project, Slingshot, Looks to Take on Snapchat (Again)

May 19th, 2014 by

With the rumor that Facebook is developing a Snapchat-like service making rounds after a new report from the Financial Times, the social networking giant is continuing to prove how conscious it is of Snapchat’s popularity.

8 Tips to Help PR Pros Get Ready for the Challenge of Pinterest-Style Search

May 16th, 2014 by

If you want to see what the future of the Web will look like, just follow the money. Venture capitalists have plowed another $200 million into Pinterest, following a $225 million infusion of cash in October 2013.

The Weather Channel’s Stormy Response to a Complaint on Twitter

May 14th, 2014 by

On Tuesday communicators got a case study on how not to rehabilitate one’s image, compliments of Donald Sterling’s bizarre interview with CNN’s Anderson Cooper. Now, via The Weather Channel, we offer PR pros another key lesson: how not to respond to complaints on Twitter.