Social Media

8 Tips for a 90-Second Professional Networking Encounter

October 7th, 2014 by

At PR News’ recent conferences we’ve taken networking very literally and have begun including speed networking sessions. Here are some tips to make all your brief, face-to-face networking encounters memorable and worthwhile.

Inconsistent Policies Hurt Employee Communications

October 6th, 2014 by

Bill Simmons’ suspension from ESPN for calling NFL Commissioner Roger Goodell a “liar” regarding the now infamous Ray Rice video has cast attention on the relationship between the sports network and the NFL.

How to Cultivate Your Online Communities

October 6th, 2014 by

The danger in using a solely traditional approach for media relations today—where the media landscape is changing with every blink of the eye—is that we run the risk of losing out on potential earned media opportunities that could be generated by and from our communities.

Resistance to Social Media Is Futile

October 6th, 2014 by

Nine out of 10 marketers now use social media for multiple purposes, including exhibit marketing (80 percent), event marketing and other general marketing purposes (86 percent), according to Exhibitor Media Group’s 2014 Social Media Marketing Survey.


4 Key Elements of a Social Media Campaign

October 2nd, 2014 by

The communicator who consistently creates campaigns that resonate on social media does a lot of research and strategic planning before a launch.

3 Tips for Winning the Facebook News Feed Battle

October 1st, 2014 by

It seems like a hardly a day goes by that Facebook isn’t making one change that impacts PR pros. One of the biggest changes that continue to have repercussions for communicators was back in March, when Facebook started to slash organic reach for brand pages.

3 Ways PR Pros Can Use Game Dynamics to Stand Out

September 30th, 2014 by

In his keynote address at PR News’ Social Media Conference on Oct. 9 in New York, gamification innovator Steve Shenbaum will show attendees how to harness game dynamics for their internal and external communications.

10 Tips for Telling a Story That Engages Audiences

September 29th, 2014 by

Good PR communications isn’t just about sending a message; it’s about telling a story. Here are some tips to make your PR messaging read more like a good story.

Communicators’ Challenge: Fresh Ideas at Legacy Brands

September 29th, 2014 by

The yearlong process of getting Wells Fargo Stories up and running speaks to the challenges that senior communicators working for legacy brands sometimes face when they want to introduce new PR programs, particularly in the digital space.

Abandon ‘Platform-First’ Approach to Social Media

September 29th, 2014 by

Much of the PR industry’s social media dialogue focuses on a platform-specific approach. However, I’m afraid that—amidst all these Facebook plans, Twitter strategies and Pinterest campaigns—PR executives and communicators have found themselves astray from truly strategic thinking.