Social Media

Communications Lessons in the Demise of a Cupcake Company

July 8th, 2014 by

It’s dunzo for Crumbs. The cupcake company on Monday said that it was shuttering all its stores and filing for Chapter 7 bankruptcy liquidation. Could a different PR strategy have saved the bakery company?

Tips for Assessing the Value of Facebook’s Promoted Posts

July 7th, 2014 by

Given that unpaid reach on Facebook is now down to 1% or less, you’re very unlikely to overwhelm your fans with your brand’s content.

How to Enhance Audience Engagement on Social Media

July 2nd, 2014 by

Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way.

Vine Introduces ‘Loops’ Count to Track Video Views

July 2nd, 2014 by

Vine’s loop count may attract more marketers to the platform. The metric is easily understood, bearing similarities to other view metrics that organizations already put money against, and it could give organizations who want to try the service out a better idea of their potential reach.

Bing Aims to Become Exclusive Twitter Search Engine

July 1st, 2014 by

Microsoft’s Bing search engine is launching a group of features that will supposedly make searching for specific Twitter accounts, tweets and hashtags easier.

3 Characteristics of a Successful Blog Contributor

June 30th, 2014 by

Successful brand blogging requires that contributors possess specific attributes. Here are three key examples.

What PR Pros Can Glean From Facebook’s Secret Psychological Tests

June 30th, 2014 by

Once the outrage—real or feigned—about Facebook’s emotional manipulation study subsides, brand communicators might want to consider the experiment’s findings.

4 Social Media KPIs That Will Impress Senior Leaders

June 27th, 2014 by

Nikki Mitchell, VP of public relations for Baylor Scott & White Health, shares some thoughts on key performance indicators that are necessary for measuring your social media efforts.


PR Lessons from LinkedIn’s Most Influential Global Brands

June 27th, 2014 by

The conventional wisdom that B2B brands are boring is slowly eroding. Nowhere is that more evident than on LinkedIn, where people have started to embrace content from companies that don’t typically face consumers.

6 Key Elements to Getting Your Employees to Tell Your Brand’s Story

June 24th, 2014 by

It’s become a familiar trope in marketing and communications precincts that employees are the brand’s best “ambassadors.” That’s fine, of course, but not necessarily the most effective way to have your workers get your message out and evangelize for the company.