Social Media

Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists

August 7th, 2014 by

Ginger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16.

Levi Strauss & Co. CCO Shares Thoughts on Blogging

August 1st, 2014 by

Levi Strauss CCO Kelly McGinnis spoke with PR News about the importance of blogging for the 161-year old clothing brand.

Joe Biden Knows How to Use #tbt. Does Your PR Team?

August 1st, 2014 by

Vice President Biden and top Democrats conceived a simple strategy to get people thinking about health insurance on Thursday, posting pictures of their younger selves on Twitter with the hashtag #tbt.

‘Sharknado 2’ Could Sharpen Your PR Chops

July 30th, 2014 by

“Sharknado 2: The Second One,” which premieres tonight on the Syfy channel, will offer PR pros a healthy dose of camp—and maybe even some inspiration for how brands limited by budget and/or reach can distinguish themselves from their competitors.

Coca-Cola Hopes Social Media Can Help Sell Soda

July 29th, 2014 by

Coca-Cola announced an effort to start conversations about its brand this week, introducing its Tweet A Coke program which invites Twitter users to send $5 Cokes to friends via the micromessaging service.

3 Writing Tips for Successful Content Marketing

July 28th, 2014 by

Many brands have an army of subject matter experts ready to wax eloquent on the topics they deal with every day. What’s critical, however, is the way in which the topics are discussed, how the story is both conceived and told.

Using Media Elements to Rebrand Environmental Group

July 28th, 2014 by

While the process of changing its name from World Land Trust-US to Rainforest Trust started last year, the idea of the name change had been knocking around the nonprofit since 2010.

Facebook Just As Relevant As Ever for PR

July 25th, 2014 by

Let this week’s stellar earnings report for Facebook remind you that the social media platform is still relevant, and you need to be engaged on it.

PR Insider: How Do You Know When Your Client is Ready for Social Media?

July 24th, 2014 by

When it comes to social media, it is doesn’t matter if your client is ready. The media is ready, and they are waiting.

Target Creates YouTube Webisodes Aimed at Millennials

July 21st, 2014 by

Brands and organizations of all stripes are scrambling to boost their appeal to millennials, or people born in the early 1980s to the early 2000s. Now Target is getting into the act.