As PR pros we take a big chunk of our time creating exciting campaigns with a solid strategy that meets our clients’ goals. We pitch our most trusted contacts and strive for A-list media coverage. But even when we do get coverage in the top media outlets in our field the expected traffic does not follow.
In today’s world, advertising is evolving towards ‘storytizing,’ which is driven by earned media, not paid. In earned media, our customers are deciding what is relevant, what they will share and whether they will, quite frankly, pay attention.
In an increasingly mobile (and hyper-busy) society, the trend in content format has been to serve messages in smaller and smaller morsels that consumers could accesss without committing much time.
Content creation, discovery and consumption has never been easier. There is vastly more content volume, and it’s accessed in countless new ways, the most prominent being search and social media. That makes it a golden… Continued
PR News and Cision fielded the “State of Social Media for PR Pros” survey to take the pulse of the PR community and find out which social media platforms it’s using most, how it’s measuring success on those platforms and which sources of information it trusts most.
YouTube is on the cusp of acquiring of Twitch, the largest video game live-streaming network, for a $1 billion, according to reports. The deal is another indication of the growing power of streaming video as a communication tool.
Chipotle is asking its customers not to bring firearms into its restaurants after gun rights advocates brought assault rifles into one of its locations in Texas.
With the rumor that Facebook is developing a Snapchat-like service making rounds after a new report from the Financial Times, the social networking giant is continuing to prove how conscious it is of Snapchat’s popularity.
If you want to see what the future of the Web will look like, just follow the money. Venture capitalists have plowed another $200 million into Pinterest, following a $225 million infusion of cash in October 2013.
On Tuesday communicators got a case study on how not to rehabilitate one’s image, compliments of Donald Sterling’s bizarre interview with CNN’s Anderson Cooper. Now, via The Weather Channel, we offer PR pros another key lesson: how not to respond to complaints on Twitter.