Social Media

LinkedIn’s New Tool Measures Brands’ Content Marketing Efforts

March 28th, 2014 by

The new information being provided to advertisers shows the social network’s strategy moving forward is squarely aimed at being a publisher—and a useful one at that.

5 Tips for Finding and Engaging With Influencers

March 28th, 2014 by

It’s all too easy to fall into habits—good and bad—in your communications with your industry’s influencers. Behavior that was effective six months ago may be limiting your circle of contacts now, and even taking the shine off current relationships.

From Russia to China and Back: Managing PR in an Unpredictable World

March 28th, 2014 by

PR is global. You can’t predict what will happen around the world. But you can prepare.

Social Media Paradox: Number of Likes & Followers Don’t Mean Much, and How Can I Get More?

March 24th, 2014 by

“Likes” and “followers” remain two of the top metrics that PR pros look to when they track their social media campaigns. Unfortunately, the law of diminishing returns kicked in on those indices a while ago.

How Facebook’s Organic Reach Policy May Make It Harder to Reach Your Audience

March 24th, 2014 by

A source professionally familiar with Facebook’s marketing strategy says that the social network is currently cutting organic page reach down to 1-2%.

Visual Storytelling Crucial to Online Marketing Strategies

March 24th, 2014 by

Videos on landing pages spike conversions by 86%, according to a recent report covering online marketing. It’s just one trend for PR pros to consider amidst an ever-changing media landscape.

PR Managers Diving Into Rapidly Changing Talent Pool

March 24th, 2014 by

A rapidly changing talent pool is just one of several key trends in PR and communications.

Branding Bigger Part of Landing New Accounts

March 24th, 2014 by

Any thought leadership program should begin with a strategic positioning audit that determines exactly what separates your agency from the competition.

Communicators Start to Don Their Psychological Hats

March 24th, 2014 by

As PR executives and communicators play an increasingly important role in creating social media strategies, they need to be careful to first cultivate their audiences—and make sure they’re fully engaged and their interest isn’t half-baked—before they start to seriously ramp up social media spending.

‘The Earth Laughs in Flowers’: Inspiring Quotes for Spring

March 21st, 2014 by

For communications professionals, the start of spring means it’s time to start shedding the vestiges of winter, clean house, recharge and refocus for the upcoming warmer months.