Social Media

Case Study: Adding ‘Rich’ Media Crucial for E-Newsletter Revamp

April 14th, 2014 by

For the first few years after launch an internal e-newsletter had a tough time connecting with its audience. That changed dramatically when the company added video and interactive elements.

The Rise of Video Gives PR Teams New Ways to Connect

April 14th, 2014 by

PR executives have started to expand their perspective for getting their messages out via online video.

Kristina Jaramillo

4 Common Mistakes PR Pros Make on LinkedIn

April 11th, 2014 by

Stanton Communications’ Lori Russo sees four common mistakes that PR pros habitually make on LinkedIn. How many of these are you guilty of?

5 Social Media Mistakes That Top PR Pros Always Avoid

April 10th, 2014 by

Providing tips on how best build that social persona is useful, but sometimes it’s more valuable (and interesting) to talk about things you absolutely should never do.

Appealing to Millennials with a User-Generated Content Model

April 9th, 2014 by

A new study shows that, for Millennials, user-generated content (UGC) is 20% more influential when it comes to purchasing and 35% more memorable than other types of media.

Mobile Stays at Center of the Communications Revolution as Twitter Buys an Android App

April 8th, 2014 by

Hardly a day goes by without a big acquisition of a hot startup in the digital media world, and, most of the time, those acquisitions have a pretty significant potential or actual impact on how people communicate.


It’s Baseball’s Opening Day and It’s Snowing in the Northeast, but MLB Has Big Plans

March 31st, 2014 by

For such an old game (some argue it dates back as far back as the 11th century), baseball has stuck with the times—most recently through social media.

PR Campaign Puts British Columbia on the Map in Two Major Markets

March 31st, 2014 by

British Columbia has long been a hot spot for tourists throughout the world, but local tourism officials wanted to boost BC’s appeal to consumers in two of their key markets.

SEO on Collision Course With Public Relations

March 31st, 2014 by

During the past year and a half, Google has undergone a significant transformation to its search algorithm through its Penguin, Panda and Hummingbird updates. The primary focus has been to reduce or completely eliminate the influence of low-quality websites and “SEO’d” content.

LinkedIn’s New Tool Measures Brands’ Content Marketing Efforts

March 28th, 2014 by

The new information being provided to advertisers shows the social network’s strategy moving forward is squarely aimed at being a publisher—and a useful one at that.