The new information being provided to advertisers shows the social network’s strategy moving forward is squarely aimed at being a publisher—and a useful one at that.
It’s all too easy to fall into habits—good and bad—in your communications with your industry’s influencers. Behavior that was effective six months ago may be limiting your circle of contacts now, and even taking the shine off current relationships.
PR is global. You can’t predict what will happen around the world. But you can prepare.
“Likes” and “followers” remain two of the top metrics that PR pros look to when they track their social media campaigns. Unfortunately, the law of diminishing returns kicked in on those indices a while ago.
A source professionally familiar with Facebook’s marketing strategy says that the social network is currently cutting organic page reach down to 1-2%.
Videos on landing pages spike conversions by 86%, according to a recent report covering online marketing. It’s just one trend for PR pros to consider amidst an ever-changing media landscape.
A rapidly changing talent pool is just one of several key trends in PR and communications.
As PR executives and communicators play an increasingly important role in creating social media strategies, they need to be careful to first cultivate their audiences—and make sure they’re fully engaged and their interest isn’t half-baked—before they start to seriously ramp up social media spending.
For communications professionals, the start of spring means it’s time to start shedding the vestiges of winter, clean house, recharge and refocus for the upcoming warmer months.