So you’re writing keyword-rich copy in the inverted pyramid style, including backlinks and making sure all your pages have unique and clear titles? That’s great, but it’s only the tip of the iceberg when it comes to maximizing SEO potential. At the 2017 Social Shake-Up, Carolyn Shelby, SEO director at tronc, Inc., took the audience to school on all of the above, plus more key areas where communications pros have a blind spot.
Social Media & SEO
Got an Extra $250k in Your PR Budget?
July 5th, 2017 by Diane SchwartzWhen I ask my friends in PR what they’d do with a bigger budget, their first instinct is to smile that “yeah, right!” smile. It’s hard enough to keep the budget they have much less… Continued
The Takeaways Behind 6 Shake-Up Show Tweets
July 5th, 2017 by Kelly Stone, CompTIAIf you followed this year’s sold-out Social Shake-Up Show online, you know the FOMO-inspiring tweets and posts were flying fast and furious. Here are a curated set of six tweets from the event—from attendee Kelly Stone, social media manager from CompTIA—showcasing some of her key takeaways, including the need to produce influencer guidelines, the value of vulnerability and why you should always put your followers first.
3 Ways Mashable Promotes Its Facebook Live Broadcasts
June 30th, 2017 by Sophie MaerowitzGone are the days when merely producing a Facebook Live broadcast was enough to give your brand an automatic algorithm boost. The promotion leading up to and following a Facebook Live broadcast is as crucial as the quality of the stream itself for winning and retaining viewers, according to Tracey Edouard, social media producer at Mashable and host of Mashable’s #BizChats Facebook Live series.
Snapchat Update Lets Users Design Custom Geofilters In-App
June 29th, 2017 by Ian James WrightPaid social just got a little easier on our favorite ephemeral social network. Snapchat announced that users can now design Custom Geofilters within the app via an easy-to-use interface. Just open the Settings menu, tap On-Demand Geofilters and you’ll be able to select from a list of occasions, such as Graduation, Wedding and Birthdays. Then you can choose from a number of templates and edit them with the same text, Bitmoji and sticker tools that you use on snaps.
3 Things Communicators Need to Know About Snapchat’s Snap Map Feature
June 28th, 2017 by Jerry AsciertoSnapchat introduced a new tracking feature called Snap Map last week, allowing users to share their location as well as see where their friends are and, in some cases, what they’re doing. While the new tool has raised some privacy concerns, it also has some implications for brand communicators— it could become a great tool for event-based promotion and local businesses, says Andrea Limas, social media strategist for the University of San Francisco, and Kristy Gillentine, vice president of public engagement at Drive West Communications.
How to Win More Budget for Social From Skeptical Senior Leaders
June 27th, 2017 by Allen Plummer, VanguardMany social media teams lament that they don’t have enough budget, headcount or support to have a real impact on the business. Yet it’s often these same teams that fail to connect the dots. Your senior leaders don’t care about likes and retweets, they care about impact on business results. Here’s a four-step process on how to frame the discussion and speak their language to get more headcount and budget for social.
Where Should Social Media Live in Your Organization?
June 26th, 2017 by Kristina Libby, S.W.C.For the past decade, people have argued about where social media should sit in a company’s organization chart. But ultimately, there’s no such thing as a one-size-fits-all approach—social media’s location should be a direct reflection of a business’s core priorities. For some organizations, social media is best seen as an extension of customer service, while for others, it may make more sense to locate it within marketing or communications. Here’s why.
How Communicators Can Get the C-Suite to Believe in Social Media
June 26th, 2017 by ALEXANDER PARKINSONWhat are the best ways to get buy-in on social media from the C-suite? The Conference Board’s senior researcher Alexander Parkinson shares what he found as he conducted research for a recent report on the subject.
How United Way Uses Social Media to Address Drastically Different Audiences
June 23rd, 2017 by Samantha WoodAs United Way of Miami-Dade’s one-person social media team, Shairy Gonzalez has to be nimble enough to address different audiences from day to day or even moment to moment. She might attend a fundraising event with corporate movers and shakers in the morning, and later get her hands dirty at a volunteer site in the afternoon. Gonzalez, who will speak at the upcoming Digital and Marketing Show in Miami, October 17-19, shared some examples of how she engages vastly different audiences on social media.