Social Media


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#SMW13 New York: 6 Tips to Social Media Success

At Social Media Week New York, experts from a variety of industries to discuss lessons learned from Hurricane Sandy and best practices for social media campaigns in 2013.  | MORE »

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Lack of Localization Impedes Communications Campaigns

Localization is becoming increasingly vital to business success but few communicators are set up to achieve this aim. | MORE »

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9 Tips To Enhance Your Content Marketing

As communicators, we are all doing content marketing now—here’s how to do it better.  | MORE »

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What Facebook’s Newest News Feed Means for PR Pros

Facebook’s altered its News Feed Thursday, making images bigger and standardizing the feed across mobile devices and desktop computers.  | MORE »

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Krisleigh Hoermann of the American Heart Association Talks Facebook

PR News Editor Scott Van Camp caught up with Krisleigh Hoermann, social media strategist at the American Heart Association, at the Feb. 27 Digital PR Summit in San Francisco, to discuss the AHA’s Facebook strategies. | MORE »

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9 Ways to Maximize Your Brand’s Efforts on Twitter

At PR News’ Feb. 27 Digital PR Summit in San Francisco, Hilton’s Chris Brooks and Jessica Henry of Not for Sale presented nine ways to make your brand a must-follow on Twitter.  | MORE »

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8 Tips for Measuring the ROI of Social Media

Jennifer Burnham of Salesforce.com and Jessica Payne of PAN Communications provide eight tips for showing how social media moves the bottom line.  | MORE »

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Fortune 500′s Twitter, Facebook Efforts Soar; Blogging? Not So Much

The UMass Dartmouth Center for Marketing Research study found big increases in Twitter and Facebook outreach among the largest U.S. companies in 2012. Blogging, however, took a back seat. | MORE »

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To Combat ‘Facebook Fatigue,’ Give the Audience a Content Jolt

In this Q&A, Christine de la Huerta of rbb Public Relations opines on social engagement strategies, the most effective social platforms, measurement and more. | MORE »

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9 Ways That PR Pros Can Capitalize on Infographics

Karl Gude, editor-in-residence, Michigan State University School of Journalism, provided 9 ways for public relations pros to capitalize on visual opportunities.  | MORE »

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