Brands and organizations of all stripes are starting to embrace Instagram, whose youthful user base grew to 64.2 million last year and is expected to top 100 million by 2018.
With more influencers and everyday users streaming everyday, it’s time for communicators to take a serious look at streaming.
If and when Facebook’s reported deals to host content from major publishers such as The New York Times and National Geographic take full form, mere Facebook fluency isn’t going to cut it for anyone with a future in media relations. Expert-level status is going to be required.
The evolution of Messenger as a new kind of social network marks a shift away from public communication in the digital space that began with Snapchat.
A previously unreleased report from the Federal Trade Commission’s 2012 investigation into Google’s search practices shows that the company boosted some of its own services over those of competitors even if its offerings did not match customer search criteria.