Social Media


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How to Write Twitter Ads the FTC Will Love

Want to run an ad on Twitter without incurring the wrath of the Federal Trade Commission? Here’s how.  | MORE »

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More Companies Planting Flags on LinkedIn: Infographic

There are more than 3 million company pages on the platform, more than 500,000 of which were added in the past year. Here’s what this means for PR. | MORE »

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4 Visual Storytelling Tips for the Text-less Age

It took less than two weeks for Instagram’s newest video feature to overtake Vine for social media shares. On June 27 Topsy reported that Instagram video shares were north of 1.5 million, versus Vine, which came in just south of a million. | MORE »

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A Teachable Twitter Moment, Courtesy of the Baldwins and Their Tormentors

Did she or didn’t she? That is, did Alec Baldwin’s wife tweet about “amazing recipes,” wedding anniversary presents and her appearance on the “Rachael Ray Show” at James Gandolfini’s funeral service? | MORE »

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The Next Big Thing: The Internet of Things

As PR pros, it’s important to be on the cutting edge of technology. Here’s what’s percolating in the world of tech today. | MORE »

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Will DOMA Ruling Open Door for More Inclusive Brand Messaging?

As the courts finally begin to catch up with the way that attitudes in our culture are changing, this is a chance for brands to get ahead of the curve and reach out to all kinds of consumers and families. | MORE »

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Swing and a Miss; A-Rod’s Tweet Angers the Yankees

Call it another strike in Alex Rodriguez’ clumsy efforts to cleanse his reputation. It’s also a cautionary tale about the proper use of Twitter when you’re a salaried employee. | MORE »

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3 Twitter Takeaways from the Hunt for #redpanda

On Monday, the National Zoo alerted its more than 45,000 Twitter followers that Rusty the red panda was missing. What ensued was a social media search party that eventually led to his safe return. | MORE »

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Can’t Tell a Story in 6 Seconds? You’re Not Trying

Video is decidedly the most engaging content on the Web. With that in mind, there are many challenges and opportunities at stake for PR pros looking to leverage the medium. Tim Baker, vice president of digital strategy for MWW Group offers tips and tricks for the PR pro looking to master video content.  | MORE »

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Key Elements to an Excellent Content Marketing Strategy

Content marketing is an essential skill in the PR professional’s tool kit. From Red Bull’s “extreme content marketing” to Old Spice’s numerous viral videos about the way a man should smell, content marketing is a superb way to define your brand’s personality, engage consumers and even garner media coverage. But where should you start? | MORE »

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