You only need to look at your own digital habits to know that if you’re in the business of brand communications, you need to find a way to add more visuals to your mix—and, if possible, animated visuals.
Sure, there are more online tools (read: social channels) to help mitigate a crisis faster and cauterize the wound without incurring any serious damage. But what the Web giveth the Web also taketh away.
The new Beme social media app wants to challenge the established notion of the carefully crafted personas people currently present on social media.
It is important to know that visual content marketing is like any other marketing or public relations platforms in that the same legal issues apply to all of these types of communications, regardless of format or distribution channel.
For PR managers tasked with teaching millennials to think strategically, the obstacles can seem daunting. Yet successes are occurring, according to interviews with managers and millennial staffers by PR News. In a variation on ‘Physician, heal thyself,’ the advice, broadly, is for senior PR pros to communicate the importance of strategic thinking to millennial staff.
As new visual platforms emerge across digital and social media, B2B communicators are starting to expand their repertoire of narrative skills.
The brands that get the most out of their YouTube channels don’t settle for one-shot deals. They create a schedule for YouTube videos that PR pros can align with their companies’ marketing strategy and social media channels.
Newly released data paints a vivid portrait of interactive media’s dominance over what we like to call passive content.