Social Media & SEO

In our regular feature that looks at presentations, we present slides that offer suggestions on how to pitch media using social media. The thing is, don’t use social media to pitch. On the other hand, it can be very useful to research your targeted reporters and build relationships with them.

It’s the early days for Instagram’s IGTV, a mobile-first, YouTube-esq social experience that will facilitate longer, vertical videos. It also will let brands get closer to audiences and allow people to discover them. Bell’s social media manager David Wolpert offers three ways communicators can work with IGTV to tell their brand’s stories.

This month, talk of Instagram’s bold new features has been everywhere. On June 20, the platform announced it has surpassed 1 billion active monthly users. One week later, Instagram now launches three features that were teased at Facebook’s F8 event.

Now that Instagram considers everyone to be a creator on IGTV, we all can learn from the numerous ways that brands are crushing it with their photos and videos on the platform this summer. While brands aren’t exactly pumping out the summer fun on IGTV just yet, here are three examples of brands that have perfectly captured summer elsewhere on the platform.

Brands need to understand that a Facebook Live audience will be joining cold and that they are most likely going to be distracted. “Many brands have interpreted Facebook Live as being like TV and have taken a chat show approach to it,” says FleishmanHillard’s Chris Jackson. “Facebook Live and TV could not be more different.”

Just three days in, the 2018 Cannes Lions International Festival of Creativity’s increased emphasis on influencers and creators can be felt everywhere. Cannes has made no secret of restructuring its nine staple awards, removing more than 100 subcategories. It also added categories, the net effect of which is an increased focus on the power of influencer-led storytelling. Following suit with the restructuring, two massive social platforms unveiled timely tools for advertisers and influencers.

Influencer marketing has become a key part of many communication strategies. But there’s a lot to consider to achieve the desired result. At PR News’ upcoming Social Media Summit in San Francisco, Logitech’s Krista Todd will provide some insights from the front lines in “Influencer Marketing: Activating Macro and Micro Influencers for Maximum Effect.” Here’s a sneak peek of some key session talking points.

In the upcoming Aug. 10 Social Media Summit session in San Francisco, “State-of-the-Art SEO: Your Content’s Not King If It’s Not on Page 1 of a Google Search,” Ali Haris, senior manager, SEO, at Macy’s, will share best practices for brands. Here’s a peek into what’s coming on Aug. 10.

82% of people actively engage with brands on Twitter, so they want to hear from brands, says Nina Mishkin, brand and content strategy lead at Twitter. Brands, with their understanding of the flow of cultural conversations on Twitter, combine organic conversation with promoted messages in their strategy so they know when to pull the levers.

Twitter may have a simple interface compared to other social platforms, but there’s still an awful lot of tact that needs to go into composing a comprehensive message in 240 characters or fewer. When your brand finds itself in the throes of a crisis, that tact can salvage and enhance your brand’s reputation.