Social Media

4 Twitter Assumptions PR Pros Commonly Make

May 5th, 2015 by

Lauren Cochran shares some commonly held beliefs about Twitter she’s encountered while overseeing the social media presence of the NBA’s Miami Heat.

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How Google+ Just Became a Lot More Like Pinterest

May 5th, 2015 by

Google+ announced a major change to its platform on Monday with the introduction of “Collections.” The new feature will provide users with a way to group bunches of posts together by topic. If you’re a Pinterest user, this idea may sound familiar.

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4 PR Takeaways From Carly Fiorina’s Campaign Announcement

May 4th, 2015 by

Fiorina, who has never held public office, is a long shot for the White House. Nevertheless, the launch of her presidential candidacy provides a few takeaways for communicators on how to deliver a sharp message.

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7 Tumblr Do’s and Don’ts

May 4th, 2015 by

At PR News’ May 19 webinar on Tumblr, Allan Gungormez of Transamerica and Dayna Johantgen of Lucky Charms will talk about how their brands launched their Tumblr blogs, and the visually inspired duo behind Mr. GIF will show attendees how to conceive of and craft GIFs for their Tumblr blogs.

Bolt Visual Storytelling to Your Social Platforms

May 4th, 2015 by

Ink-on-paper isn’t going away any time soon (well, not too soon). But tomorrow’s decision-makers have been conditioned on social media and visual storytelling, so expect those mediums to converge.

CPG Companies Raise Awareness by Packaging Products With Social Media

May 4th, 2015 by

The CPG category grew 43 percent in the first quarter, compared with the same period in 2014, according to social media analytics company Shareablee. Photo- and video-sharing site Instagram was the main beneficiary.

How CVS Health and Its Agency Maximized a Hashtag’s Buzz

May 1st, 2015 by

Twitter is all about the hashtag. Everyone wants a new hashtag to trend high, but wanting and doing are two different things.

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7 Tips for Using Social Media in a Brand Crisis

April 27th, 2015 by

Engaging the public on social media is one of the most effective—and dangerous—ways of handling a brand crisis. It can reach around the world in a heartbeat and it offers you a greater degree of control over your message than traditional media, provided you use it correctly.

PR Lessons From the Presidential Campaigns

April 27th, 2015 by

Partisanship and policy aside, the campaign trail offers key PR lessons. Whether it’s a presidential hopeful hitting the campaign trail or a new CEO meeting with stakeholders, making a strong first impression is crucial. And perception may trump reality.

Take Twitter Analytics Into Account

April 27th, 2015 by

Twitter Analytics can provide a lot of meaningful data to help you enhance and amplify your personal Twitter brand. But it can also be a little overwhelming, especially if you don’t live and breathe analytics as a full-time job.