Social Media


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To Banish Doubts About Social ROI, Focus on Tried-and-True Metrics

Joy Hays, worldwide manager, digital and social media communications at Texas Instruments, provides the most effective ways to measure the impact of Twitter, Facebook and Pinterest.  | MORE »

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13 Tips for Effective Crisis Management

Crisis expert Dallas Lawrence of Burson-Marsteller provides 13 tips for PR pros in the midst of a crisis. | MORE »

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Good News Trumps Bad for Social Media Stickiness

New research confirms the notion of tailoring the audience’s needs before your brand’s, while communicating positive messages. | MORE »

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As Masters of Earned Media, PR Pros Make for Natural Digital Storytellers

Rishad Tobaccowala saw the future of digital while many communicators were still making the transition from AOL to their Yahoo email accounts—let alone gmail. This pioneer in digital marketing was on the vanguard of the … | MORE »

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Cross-Promotion is Key to Pinterest Success

Erica Campbell, director of social media at homes.com, talks to PR News about Pinterest success and the importance of cross-promotion. | MORE »

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The Biggest PR Trends from 2013 SXSW

Melissa Todisco, VP at Hunter PR, provided PR News with some boots-on-the-ground coverage from this year’s gathering in Austin.  | MORE »

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Pinterest Answers PR Pros’ Prayers With Offer of Analytics

Pinterest’s new Web Analytics gives website site owners insights into how people are interacting with pins that originate from their sites. | MORE »

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#SMW13 New York: 6 Tips to Social Media Success

At Social Media Week New York, experts from a variety of industries to discuss lessons learned from Hurricane Sandy and best practices for social media campaigns in 2013.  | MORE »

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Lack of Localization Impedes Communications Campaigns

Localization is becoming increasingly vital to business success but few communicators are set up to achieve this aim. | MORE »

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9 Tips To Enhance Your Content Marketing

As communicators, we are all doing content marketing now—here’s how to do it better.  | MORE »

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