Social Media

Confronting the Critics Online

April 13th, 2015 by

Likes, retweets, followers, replies and comments are the surest sign of a vibrant social media presence. But what happens when engagement takes a turn for the worse, when a post is met with criticism, when a reply to criticism is met with additional criticism, again and again?

Why People Abandon Your Social Platforms

April 13th, 2015 by

If you want to encourage people to read your email messages consistently and stay dedicated to your social channels, without bolting and never returning, the remedy seems fairly straightforward.

The Week in PR

April 13th, 2015 by

Hostess Cupcakes plays ball and Land Bryant thumbs its nose at Victoria’s Secret.

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6 Pinterest Tips for Telling Your Brand’s Story

April 8th, 2015 by

Here are some tips for telling your brand’s story and building a community on Pinterest, one of the most popular social media networks out there.

LANE BRYANT

Lane Bryant’s #ImNoAngel Campaign Takes On Victoria’s Secret

April 8th, 2015 by

Lane Bryant’s campaign provide a few takeaways for communicators, foremost among them the importance of creating a unique, albeit accessible hashtag.

quote tweet

Why the New ‘Quote Tweet’ Will Make Twitter More Conversational

April 7th, 2015 by

The updated “quote tweet” feature will offer users a way to get around Twitter’s character limit and share their thoughts in a visually appealing way while providing the context of the original tweet they’re replying to.

snapchat

10 Tips for Harnessing the Power of Snapchat

April 6th, 2015 by

Is Snapchat right for your brand or organization? Do you have the time and expertise needed to devote to the platform? To help you harness the power of Snapchat, let’s take a look at 10 tips from Maureen McCarty, associate director of digital media at the Human Rights Campaign.

Telecoms Use Promos to Grow Social, Biz

April 6th, 2015 by

Telecom companies are looking for a new lifeline on their social channels. Social media engagement in the telecom sector grew just 1 percent, from January 1-March 15, compared with the same period in 2014, according to an exclusive study by social media analytics company Shareablee.

4 Free Twitter Measurement Tools You Can Use Right Now

April 3rd, 2015 by

There is a vibrant ecosystem of services tailored to measuring Twitter—vanity metrics and beyond.

riff

Facebook’s Riff Could Be Your Brand’s Viral Video Factory

April 2nd, 2015 by

Riff, Facebook’s new collaborative video-making app, could be the solution for brand communicators looking to create a viral sensation.