Winner: Levi Strauss & Co.—Chip Bergh’s Dirty Jeans Manifesto on LinkedIn Roughly 50 percent of the total water used in the lifecycle of a pair of Levi’s 501 jeans is in the cotton-growing phase and… Continued
Social Media & SEO
Social Media Icon Awards 2015: Twitter Social Good Campaign
June 4th, 2015 by Mark RenfreeWinner: Havas PR North America—#GivingTuesday In response to the shopping season that begins with Black Friday and Cyber Monday, the 92nd Street Y (92Y), in partnership with the United Nations Foundation, launched #GivingTuesday. The one-day… Continued
Social Media Icon Awards 2015: Best Twitter Marketing Campaign
June 4th, 2015 by Mark RenfreeWinner: HARMAN International Industries Inc—JBL #CordFail Campaign Uses Humor to Drive Sales for Bluetooth Headphones Targeting a wireless generation, HARMAN International, the 60-year-old company behind the iconic audio brand JBL, brought together an interdisciplinary team… Continued
Social Media Icon Awards 2015: Tumblr
June 4th, 2015 by Mark RenfreeWinner: Bayer CropScience, Porter Novelli and Mastermind—#Thankful4Ag Campaign Many consumers are largely unaware of where their food comes from beyond the grocery store and are often influenced by untruths in the media, including social media,… Continued
Social Media Icon Awards 2015: Twitter Campaign to Increase Followers
June 4th, 2015 by Mark RenfreeWinner: Coyne PR on Behalf of Just Born—Targeting our Twitter PEEPS For more than 60 years, PEEPS, the colorful marshmallow chicks and bunnies made by Just Born Quality Confections, have been a staple in Easter… Continued
Social Media Icon Awards 2015: Individual YouTube Video
June 4th, 2015 by Mark RenfreeWinner: PMK*BNC—Audi: “Barely Legal Pawn” Typically, sponsors of the Emmy Awards receive little to no earned media attention prior to the awards show. Once the media coverage cycle begins, the Emmy conversation almost entirely centers… Continued
Social Media Icon Awards 2015: Best Tweet Content
June 4th, 2015 by Mark RenfreeCo-Winner: Arby’s Restaurant Group, Inc.—Arby’s and Edelman Tip Their Hat to Millennials When restaurant chain Arby’s first approached Edelman, the perception of the Arby’s brand amongst its target demographic, especially millennials, was not a favorable… Continued
Social Media Icon Awards 2015: Best Contest on Instagram
June 4th, 2015 by Mark RenfreeWinner: USANA Health Sciences—Express Your Selfie #USANAselfie Interdepartmental collaboration around the USANA Health Sciences 2014 International Convention helped the #USANAselfie campaign reach diverse audiences—19 markets worldwide— and resulted in more than 5,800 mentions of the… Continued
Social Media Icon Awards 2015: Facebook Social Good Campaign
June 4th, 2015 by Mark RenfreeCo-Winner: Time Inc./PEOPLE—PEOPLE’s Cover of Brittany Maynard Facebook Social Good Campaign In October 2014, Brittany Maynard came to People.com with a mission. Terminally ill with a rare bran cancer and approaching the day she planned… Continued
Social Media Icon Awards 2015: Best PR Campaign on Facebook
June 4th, 2015 by Mark RenfreeCo-Winner: MWW—Transforming Waste Management’s Facebook Narrative Many stakeholders did not see Waste Management as a valued partner in environmental and sustainability solutions, let alone as a partner to transform communities and the nation. The company… Continued