Social Media & SEO

Winner: Edelman Digital—Photoshop Halloween Mystery  The objective of Adobe Photoshop’s #PsMystery campaign was to encourage Photoshop fans to interact with the brand in a fun way and to increase product usage. Edelman Digital set out… Continued

Co-Winner: Cisco Systems—Cisco’s Corporate Social Media Team The Cisco corporate social media team has been instrumental in establishing Cisco as the go-to resource for Internet of Everything news and other online technology content. From a… Continued

Winner: Big Fuel and T-Mobile—The Break Up Letter To kick off 2014 with a bang, T-Mobile announced the Contract Freedom program at CES. The premise of the program was that if you switch to T-Mobile,… Continued

Co-Winner: 97th Floor—Blendtec Recipes  After researching, the team at 97th Floor found that over 33,000 people search for restaurant and copycat recipes on Google every month. After further research the team discovered that Buffalo Wild… Continued

Winner: 97th Floor — Blendtec Community.  97th Floor set out to create a Google+ community, branded under the Blendtec name where users could come and find healthy recopies, fitness tips and other health related posts.… Continued

Co-Winner: Live Nation Entertainment—Demi Lovato Facebook Q+A Live Nation hosted a live Facebook question and answer session with popular singer Demi Lovato in support of her world tour. The team set out to build awareness… Continued

Winner: Anthropologie  On Tumblr, Anthropologie is meant to engage and entice by supplementing the shopping experience through creating a 360-degree depiction of the brand’s lifestyle. Be it outfitting tips from their personal stylist, a mouth-watering… Continued

In order for communicators to capitalize on social listening, they need to involve multiple disciplines within their organizations, such as sales, HR and product development. By getting more disciplines involved in your social listening, you have a better chance to monetize your social channels.

Consumers are nearly 50 percent more likely to read email newsletters that feature links to video, according to a survey of 1,051 people conducted by online video app company Animoto.

Find key reporters covering your market. Check. Engage influencers who can propel your message. Check. Spark conversations with your audience. Check. LinkedIn provides these and other opportunities, but PR execs for the most part continue to give the social network short shrift.