As a PR pro your job is to garner attention for a client or brand. A well-executed Instagram contest can be a great tactic to achieve increased visibility.
Social Media & SEO
Twitter’s 10th: A Fond Look Back at 10 Tweet Fails
March 21st, 2016 by Mark RenfreeWe’ve compiled a list of 10 of the worst branded Twitter fails from the past decade. So get ready to smile, grimace and cringe at this selection of haphazard social media work from some of the world’s most well-known brands.
4 Instagram Tips to Help Outsmart Its New Algorithm
March 17th, 2016 by Mark RenfreeFor now, Instagram’s decision to embrace an algorithmic feed shouldn’t be too concerning. If communicators weren’t doing this already, the move is just a hefty push by the company to ensure that when brands post, they’re putting out content that its users are excited about and want to engage with.
12 Social Media Tips to Stay Ahead of the Pack in 2016
March 17th, 2016 by Mark RenfreeJust because it’s here today—be it an algorithm, platform or even a successful strategy—doesn’t mean it’ll be of any use tomorrow in the whirlwind that is the social media space.
6 Facebook Video Tips (and 5 Tools) for Mastering Visual Storytelling
March 17th, 2016 by Mark RenfreeIf you haven’t gotten on the Facebook Video bandwagon yet, don’t worry, there’s still plenty of time to make an impression on the social network.
4 Essential Tips to Help You Master Instagram Video Ads
March 17th, 2016 by Mark RenfreeInstagram has been fortifying its ad service recently, and video ads embody some of the most significant opportunities for communicators on the platform.
The Week in PR
February 29th, 2016 by PRNEWSHere’s something journalists don’t see often: a prompt and full press release from a brand that’s lost a court case.
Data Shows Paid Posts Should Be Part of Your Multi-Step Social Media Effort
February 29th, 2016 by PR News editorsThose who think social media is an easy way to attract a crowd likely have never attempted to mount a digital PR campaign.
Facebook Reactions Could Be a Game Changer for PR Pros
February 25th, 2016 by Mark RenfreeFacebook rolled out its new extension of the Like system yesterday, which the company is calling “Reactions.” By opening up the platform to a slightly more nuanced expression of human emotions, Reactions offer businesses five new emotions to more accurately gauge how their messages resonate.
Facebook Planning Ads in Messenger
February 23rd, 2016 by Ian James WrightIt’s an attractive prospect for businesses, but not so much for consumers. How Facebook implements ads could make or break the Messenger app.