Research & Whitepapers

The following is an excerpt from the just-published Crisis Communications Desktop Reference from Levick Strategic Communications. Recalls aren’t new and corporations have long had sound management and communications tools to minimize their impact. However, the… Continued

The results of the PR News/Cision Social Media Survey are in, and one thing is for certain: Engaging with and tracking social media are now standard PR practices. That said, the more than 900 communications… Continued

*Hip Gen Y-ers Lead the Tech Charge, Companies Try to Catch Up: Companies are still searching for ways to integrate their services into the life of Generation Y, the tech-savvy 18-to28-year-old demographic so vital to… Continued

*Talkin’ Bout Y Generation: A report released by MeriTalk last week entitled “Generation Y’s Bill of Rights” considers how Generation Y (loosely defined as the offspring of Baby Boomers) obtains information and interacts with the… Continued

The wave of Chinese-made product recalls, including those of toxic pet food and faulty or lead-contaminated toys, may spell trouble for consumer packaged goods companies worldwide. According to an extensive investigation into blog responses to… Continued

The results of a study by Strativity Group demonstrate that dysfunctional relationships are not confined to one’s personal life. Rather, the survey respondents admit that a majority of companies fail to deliver differentiated value to… Continued

PR practitioners and corporate communicators may not always have their fingers on the pulse of the customer relations function, but that’s not necessarily a good thing – especially considering how much impact customer opinion has… Continued

A study released by Weber Shandwick in conjunction with KRC Research revealed that companies are overlooking a relatively untapped area through which to gain competitive advantage: the relationship networks of baby boomers, or people between… Continued

Customer Relations: Can’t Get No Satisfaction Customer service is a big deal, and it’s not a responsibility to be overlooked or shunned by communicators. That point is made all the more emphatically by a survey… Continued

According to Aon’s first Global Risk Management survey, the increasingly diverse, complex and exotic risks faced by multinational corporations make risk management difficult and ineffective. The results reveal that: The top five risk concerns were:… Continued