Take PR News and BurrellesLuce’s organizational management survey.
Research & Whitepapers
Benefits of Summertime Flex Schedule
July 6th, 2009 by PRNEWSFlexible schedules and early Friday departures are the most coveted employee summer perks, according to a survey developed by administrative
Marketers Get Creative in Down Times
July 6th, 2009 by PRNEWSThe economic turmoil is prompting marketers to implement many short-term strategies, says a report released by
The C-Level Votes for Web Ads
June 23rd, 2009 by PRNEWSForbes ’ 2009 Advertising Effectiveness study is out, and it shows that advertisers consider digital media an increasingly valuable avenue for improving brand perception.
Online Newsroom Access a Must for Journalists
June 23rd, 2009 by PRNEWSThe results of TEKgroup International’s annual Online Newsroom Survey show that online newsrooms have become indispensable resources for journalists in their reporting of corporate news.
E-Mail Marketing’s Untapped Potential
June 23rd, 2009 by PRNEWSA recent survey conducted by Internet Retailer suggests that although revenue numbers for retailers are down, sales conversion rates for e-mail marketing tactics rose for nearly a quarter of those surveyed, while more than half of the respondents reported little to no change.
Twitterers Want Info
June 1st, 2009 by PRNEWSTwitterers = Info Junkies: According to new data from research firm MarketingProfs, nearly 100% of surveyed Twitter users agreed with the statement, “I value getting information in a timely manner,” suggesting that this is among the biggest motivations for using the platform.
Reputation Paramount in a Recession
June 1st, 2009 by PRNEWSIn Recession, Protect Your Reputation: The Reputation Institute (RI) has released the results of its 2009 U.S. Reputation Pulse study, which ranks
E-Mail Marketers Miss ROI
May 4th, 2009 by PRNEWSâ–¶ E-mail Marketers Missing Measurement Opportunities: According to the ERoi study of the trends and use of e-mail analytics, marketers “are taking an extremely careless approach to e-mail marketing” based on the finding that 18%… Continued
Benefits Boost Bottom Lines
May 4th, 2009 by PRNEWSBenefits Communications Drives Bottom Lines: A strong benefits communications plan can lead to greater employee satisfaction and a stronger bottom line for business, according to a new white paper released by Colonial Life.