Research

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St. Patrick’s Day May Be PR Remedy for What Ails Guinness

March 17th, 2015 by

A special event is a great springboard for what your brand has in the pipeline and how you are better serving your customers and prospects.

Instagram Pulls Ahead By Focusing on Emotion

March 16th, 2015 by

Due to faster-than-expected growth in users in 2014, up 60 percent, Instagram surpassed Twitter to become the second-largest social network in the U.S. last year, eMarketer s aid earlier this month.

8 PR Lessons from SXSW 2015

March 16th, 2015 by

Here are four key trends related to innovation and four pearls of wisdom from leading professionals that emerged at SXSW.

Booking More Consumers With Video

March 16th, 2015 by

The travel industry is faring better when it comes to engaging consumers via social channels.

Annual Reports: Not Sexy, But Crucial

March 16th, 2015 by

The fleeting rush of a major influencer or prospective client responding to a ‘DM’ via Twitter may not be nearly as important for your brand or organization as a kick-ass annual report.

Thoughts About Opening a New Shop

March 16th, 2015 by

Here are five tips for PR professionals who are helping to set up an office for a PR agency. They apply to communicators working for brands, organizations and nonprofits.

PR Insider: 5 Reasons You Should Conduct a Client Survey

March 9th, 2015 by

Cultivating strong client relationships should happen on a daily basis, but sometimes it helps to take a formal temperature check on how things are going and where you can improve.

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Infographic: Tips to Help You Ace Your PR Internship Interview

March 4th, 2015 by

Whether it’s for a corporate or agency gig, there are several ways to prepare for a PR interview and boost your odds of getting the job.

Intern-image

Infographic: Tips to Help You Ace Your PR Internship Interview

March 4th, 2015 by

Whether it’s for a corporate or agency gig, there are several ways to prepare for a PR interview and boost your odds of getting the job.

PR Spurs Cosmetics Brand to Get Flatter

March 2nd, 2015 by

Having a 360-degree model to capitalize on the company’s media coverage is just one way that NuFACE is trying to integrate communications and tear down its business silos.