PRIME Research CEO Mark Weiner covers why cost-per-thousand measurements can be useful in public relations.
Social media plays a huge role in consumers’ travel decision-cycles and experiences.
86% of B2C organizations market with content—regardless of company size or industry.
A study finds that more than three-quarters of young adults would think more highly of a company that helps them support a cause they care about.
A new study shows that the most engaging brands recognize the value of deep emotional attachment with their customers.
A new Sling study determined that Walmart has more than 40% of active followers, the most by far of the Fortune 100 companies.
Instagram has grown 35% among brands in the last quarter, and is now being used by 54% of the Interbrand 100 companies.
While 61% of Creativity in PR Report respondents agreed that criticism of the industry for lacking big, creative ideas is fair, 89% viewed themselves as creative.
An Allison+Partners poll of CEos, CMOs and other execs found creativity to be the top element for advancing businesses in the years ahead.
The latest PR News poll asks—do you have violence in the workplace covered in your organization’s crisis communications?