While more companies are investing in social and mobile initiatives, return on these investments remains unclear.
Businesses looking to upgrade their multimedia offerings are investing heavily in Web site redesigns, iPhone and iPad apps and social networking ads.
Case Study: Army, Agency Tap Influencers in Campaign to Lead Students’ Dreams From the Corner Office to OfficershipMay 16th, 2011 by PR News
The U.S. Army and Weber Shandwick Dallas implemented a broad, integrated program that included key local and national outreach as part of a PR and ad campaign to attract officer candidates.
Quick Study: High Cost of PR Metrics; Social ROI Murky; Social Moms Big on Banks; Site Redesigns Planned; WOM Silenced?May 16th, 2011 by PR News
â–¶ Measurement Proves PR Value at a Price: Executives expect PR professionals to provide measurement illustrating the impact of their work on business outcomes. However, many are hindered by the high cost of measurement tools… Continued
It’s a fact that as your social media programs develop, you’ll be spending more and more time on them. Here three PR pros give some time-saving tips for social media activities.