Research & Whitepapers

Without deploying IPv6 on their public websites, PR professionals could lose reliable Web metrics—the very tool that allows them to determine ROI and other critical business strategies.

In 2011, Catholic Charities Fort Worth declared it would do everything in its power to end poverty in the community. Unfortunately, in its first year, the program failed to get the attention of potential students, leaving classroom seats empty, program goals unmet and future funding at risk.

New study shows that a majority of millennials will provide more personal data to a company they trust. Just make sure you’re not accessing data that millennials consider more sacred.

In today’s world, advertising is evolving towards ‘storytizing,’ which is driven by earned media, not paid. In earned media, our customers are deciding what is relevant, what they will share and whether they will, quite frankly, pay attention.

We asked the PR News community what’s on its summer reading list. Most of the books they suggest relate to the workplace, achievement and success, which tells us that everybody is in need of a real vacation.

If you want to get on the fast track in your organization via communications, you need to master two of the most traditional PR skills: written communications and media relations.

Communicators know that building a solid corporate reputation could take years—and vanish overnight if the company slips up. That’s why it’s so important for PR pros to play long ball.

Since geography and culture are so tightly linked, leaders should start to pay attention to the implications of cultural and geographical differences.

Smaller PR agencies continue to take it on the chin billings-wise. Part of the problem:
Shops valued between $3 million and $10 million are reluctant to raise their rates.

Communicators and PR execs are starting to ramp up their efforts to get their messages out through Instagram and Pinterest. But it’s not easy, considering that both channels are relatively new to public relations, and are visual in nature.