PR Insiders

That idea you have, which everyone is calling crazy and couldn’t possibly work: well, it probably won’t work. But you should try it anyway. Such was the advice of Guy Kawasaki, one of a dozen powerhouse speakers at the Synergy Global Forum, a blockbuster event that inspired entrepreneurs and intrapreneurs to go big.

That idea you have, which everyone is calling crazy and couldn’t possibly work: well, it probably won’t work. But you should try it anyway. Such was the advice of Guy Kawasaki (pictured), venture capitalist and… Continued

Product launches can produce a headache for communicators in any field. Technology product launches, though, often provide a special brand of torture, what with last-minute updates to capabilities and shifts in deadlines to market. Yet there are several tactics communicators can use to successfully pitch tech products and reduce tension.

In what he promises will be the final installment of his series on how watching the political scene can provide PR pros with a free, crash-course on crisis management, Arthur Solomon emphasizes the importance of telling the truth. While it might not help you keep your job, telling the truth about a situation or a person can keep you out of costly legal jeopardy, he argues.

Integrating PR and marketing makes eminent sense, as we know. Getting the two groups to work together, however, is far easier said than done. The first step often is convening a meeting of the two teams. To prepare for such a session you can ramp up your knowledge of meeting tactics and etiquette. You might also want to come armed with a series of questions to spur creative thinking and to remind staff the customer should be at the center of your efforts.

It was the kind of irony that you see in B movies, but in this case it was true. The skies opened up over Boston last Monday and unleashed a downfall of rain. By 5… Continued

One of the most uncomfortable sessions during the recent PRSA International Conference last week was a breakout about losing control of your brand’s social media account. Fortunately there are steps communicators can take to help avoid such situations, although many of the tactics sound similar to those used in crisis management. Yet how many brands are prepared for a crisis? Does your brand have an updated crisis plan and conduct regular crisis exercises?

The insidious nature of the Harvey Weinstein situation has become clear. Not only have the alleged inappropriate actions of Mr. Weinstein caused the apparent downfall of one of Hollywood’s top producers, the scandal also has touched the company he co-founded as well as NBC News, the Clinton Foundation and Amazon. James Corden, Woody Allen, Mayim Bialik and Al Michaels also were caught in the thicket. Can communicators do anything in situations like these when the boss and founder of a company is alleged to be a deviant?

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz”… Continued

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued

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