Does the process of applying for a job at your company align with the brand message that you are crafting to attract customers? It should, as research shows those who have a positive interaction with your brand will remember it. Applicants who have a bad experience with your brand’s H.R. process also are likely to recall it. Here are some ways communicators can help H.R. provide job seekers with a positive brand experience.
As communicators we are told to be in the moment. Yet after the moment has passed and the campaign is over, do we take enough time to reflect on what we could have done better or differently? After Bank of America made a disastrous decision, it created a communications autopsy that its communications team applied to future efforts. You can adapt this autopsy for your brand’s needs, too.
Not too long ago project management was considered the business world’s hottest trend. It’s probably ceded its position, yet the principles of project management continue to be crucial aspects of business. In fact, no PR or marketing leader should attempt to begin a campaign without considering them. Fortunately there is a slew of online tools that can help.
Working on a PR crisis-management team, especially a successful one, can provide communicators with an indescribable high. Yet crisis work can be all-consuming, pressure-filled and harmful to one’s family and social life. Do you have what it takes to work in crisis management? Veteran PR pro Arthur Solomon offers a framework for PR pros thinking about entering the world of crisis.
PR is the same everywhere, right? Well, not quite. For example, Russian attitudes toward brands and corporate social responsibility are very different from what we’re used to here in the U.S. On the other hand, these conditions can create opportunities for communicators and marketers. Here are three things to know about the Russian PR market before you start seeking business there.
As you know, it’s less costly to keep an existing customer than to find a new one. Still the urge to aim marketing solely at new customers is real. Here are 10 tips to help you create brand affinity with existing customers, who can be a continuous revenue stream for your brand.
All communicators are tasked with crafting clear, concise and interesting messages and pitches. Communicators in the technology field have the additional difficulty of translating arcane, jargon-laden ideas into plain English. More than that, the pace of products and ideas flooding the market can cause headaches. Tips that tech communicators use to manage the load can help PR pros in any field.
There’s nothing like doing PR for a much-anticipated, star-studded event, such as the Mayweather-McGregor fight. What about when you’re asked to get people riled about seemingly mundane issues such as the country’s infrastructure? Here are a few tactics PR pros can employ that will help make un-sexy issues seem far more relevant to average citizens.
While debate rages about the death of the press release, many brands continue to use this traditional vehicle, although with updates, of course. As such, it’s important to know what a press release can do for your brand, and what it can’t. Strategic use of well-crafted press releases can garner useful coverage and contribute tactically to your media strategy.
Workers are concerned that Artificial Intelligence (AI) will soon replace them. For PR pros, AI is better thought of as Augmented Intelligence. In addition, Augmented Intelligence will work with communicators as opposed to replacing them. Here are three ways it can help PR pros handle the onslaught of data that the digital age has created.