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Video Killed the Video Star: When Does Quantity Trump Quality?

The multimedia floodgates are open, and for good reason. Audiences are eager for short, playable, sharable content, and the playing field of PR has evolved alongside it. | MORE »

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Building a Global CSR Initiative, One Cinder Block at a Time

I found myself halfway around the world, hauling 30-pound cinderblocks across a dusty foundation under a relentless African sun. I was building a house. And it was changing my life. | MORE »

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Beyond Hearing: The Role of Listening in Communication Success

Personally, most of us know that communication is more about listening than talking. As marketers and corporate communicators, however, our professional training has too often driven us to think of our job as the science of monitoring, followed by the art of persuasion. | MORE »

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How to Join the National Conversation

Becoming a leading voice on one of the hottest issues in the country is not easy. If you really want to move your brand ahead and get into true thought leadership space, one of the best ways is to become a credible source for a momentous national news story. | MORE »

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Conversations Count: 5 Tips to Make Yourself Unforgettable

One of the primary goals of PR practitioners is to leverage relationships. Whether it’s with reporters, colleagues, vendors or spokespeople, our job is all about establishing relationships to ultimately gain exposure for our clients, but also to make us more effective at what we do.  | MORE »

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Why Highly Regulated Industries Need PR Specialists

Career communicators will invariably say their skills and expertise are highly transferable. That is 100% true—with one exception.  | MORE »

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How to Shake Off Dusty Misconceptions: PR in Action

The Free Library of Philadelphia wanted to let the city know that “we’re here, we’re awesome and we’re ready to help.” Read about the PR behind the campaign. | MORE »

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How to Improve Crisis Management in Universities

The experiences of Penn State and Rutgers show how cultures with lax oversight, athletic-department hubris and the failures of effective university leadership can sink well-cultivated reputations for learning and integrity. | MORE »

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4 Methods to Help Your Brand Recover in a Recovering Economy

A well-managed brand can be a strong business asset in tough economic times. Here are some PR takeaways to consider when leveraging a brand in this climate. | MORE »

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PR in Action: Social Media for Media Relations

In November 2011, it was necessary to close a heavily-used bridge for 48-hours over a weekend to pour concrete on the new lanes. Here’s what we learned. | MORE »

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