Breaking into a new category is not always easy in the world of communications. So much of what we do is predicated on our category expertise, and so often we rely on that experience to inform our creative thinking for current and future clients.
Good client relations are just as important as good results (often more so) in your quest to climb the agency ladder.
When we practice good pitching techniques and follow up in a convenient fashion, we’re regarded in the newsrooms we serve as the blaring siren of an emergency vehicle. Bad pitching and inconvenient follow-up comes across as the continual alarm of a minivan. I
When I started my public relations agency 15 years ago, I knew it wasn’t going to be successful overnight. For those considering opening their own agency I offer the following advice.
I found myself halfway around the world, hauling 30-pound cinderblocks across a dusty foundation under a relentless African sun. I was building a house. And it was changing my life.