PR Insiders

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6 Ways PR Pros Can Prepare For Facebook’s “Dislike” Button

October 7th, 2015 by

There is still time for social media communicators to prepare for Facebook’s imminent “Dislike” button.

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How to Partner with Instagram Influencers

October 5th, 2015 by

As companies turn increasingly to Instagram to develop their brand, it’s essential to tap into this platform’s powerful scene of social media influencers.

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How to Shine in the PR Presentation Spotlight

October 2nd, 2015 by

Perhaps the most important aspect that will determine climbing the ladder to a top position at a PR agency is how you perform during a presentation.

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Twitter: Friend or Foe When Pitching Media?

September 29th, 2015 by

When it comes to using Twitter for building relationships with journalists, there has been much debate as to how and when to use it.

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Go Beyond Social Media to Get Your Point Across

September 28th, 2015 by

Readers, viewers, consumers and those who follow social media are all engaged in a fluid, changing environment. What works one day on social media may not work the next.

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3 Tools and Techniques to Prove the Value of Social Media

September 24th, 2015 by

One of the most challenging aspects of social media is proving a return on the investment. Here are some tools and techniques to help you prove the return on your social media investment.

Corporate Cyber Shaming Survival Guide

September 23rd, 2015 by

Regardless of where a crisis starts, the real-time nature of digital media means that social conversations will move faster than your company can make decisions.

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How Saint Gobain and Brownstein Group Reintroduced a Brand to the World

September 18th, 2015 by

What do you do when you’re a multibillion-dollar corporation with hundreds of thousands of employees around the world and no one recognizes your name?

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How Strategic Communications Drives Business Outcomes

September 16th, 2015 by

A well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.

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Media’s POV: 5 PR Pitching Pet Peeves

September 11th, 2015 by

By thinking of the press as a partner, rather than as a resource, you enhance the chances of landing a prime-time interview, cover article or lead story for a client or for your organization.