We live in an era where the comments or opinions expressed via social media, whether true or false, have the ability to move markets.
By weaving social data into your PR campaign tactics, you can remain in tune with your audience, anticipate shifts in trends and achieve a greater ROI for your efforts.
The media needs voices to opine on the news, and the coming election is practically begging for you to put your clients into the mix. Do not do it.
Much like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding.
In PR, your media contacts and their news beats are your lifeline. Being up to date with those is what gets you and your client the outreach and placements you strive for and helps maintain the PR-media relationship.