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What You Need to Know About Instagram’s New Messaging Feature

December 12th, 2013 by

Facebook’s Instagram, announced its newest messaging feature that will allow users to directly message 15 friends simultaneously.

The Only Thing Worse Than Yahoo’s Latest Email Problem Is Its PR Response

December 12th, 2013 by

The pixie dust around Yahoo and CEO Marissa Mayer is fading fast, as one of its mainstays, Yahoo Mail, has become a consistent PR headache.

Pitching Stories to Overworked Journalists

December 12th, 2013 by

Gaining media attention is a daunting task, and it isn’t going to get any easier in 2014. But these story pitching techniques that will increase your odds.

On the Selfie’s Emerging Role in PR (Just Ask Obama)

December 11th, 2013 by

On Tuesday, Barack Obama took part in an impromptu smartphone self-portrait with Danish Prime Minister Helle Thorning-Schmidt and British Prime Minister David Cameron during a memorial service for Nelson Mandela. It’s been producing plenty of headlines, as people debate whether or not it was appropriate.

PR Measurement: Don’t Get Swamped By Your Data

December 11th, 2013 by

Here’s how to keep track of your PR efforts without being overtaken by volumes of measurement data or measuring the wrong data completely.

Holiday Parties Can Be a PR Fact-Finding Initiative

December 11th, 2013 by

The next two weeks are prime time for holiday office parties. Office parties are the few occasions when we gather with our colleagues but don’t necessarily feel obligated to talk shop. They’re a license for people to lighten up from the daily and demanding grind. But for PR managers and directors, these gatherings are an […]

PR News Honors 2013 PR People Hall of Fame Inductees

December 10th, 2013 by

This year’s inductees in the PR People Hall of Fame share sage advice that has brought them success and inspires the next generation of PR communicators.

2013 PR People to Watch: Naomi Hirabayashi

December 10th, 2013 by

Naomi Hirabayashi, CMO, DoSomething.org With a marketing budget of zero, Naomi Hirabayashi oversees all celebrities, public relations and marketing partnerships for DoSomething.org, creating 100 million+ impression campaigns on a regular basis. Hirabayashi made Thumb Wars, DoSomething.org’s… Continued

2013 PR People to Watch: Adam Feigen

December 10th, 2013 by

Adam Feigen, Manager, External Communications, Heineken USA In a period of seven months, Adam Feigen, who manages external media relations for Heineken USA, secured two major national stories in The Wall Street Journal, as well… Continued

2013 PR People to Watch: Allie Henderson

December 10th, 2013 by

Allie Henderson, Public Relations Specialist, USANA Health Sciences Allie Henderson, USANA Health Sciences’ public relations specialist, has harnessed the power of social media to promote many of the 600+ sponsored athletes collectively known as Team… Continued