Here’s a snapshot of new tools that are changing the PR industry, and have the potential of upping your performance.
Making up a plan when a crisis hits will leave you several steps behind as it escalates. Here is how a crisis PR team should be structured to be ready in minutes.
Subway said the move is part of an attempt to broadly revitalize the brand following an unusually slow year for the chain and unrelated to Jared Fogle’s legal problems.
We asked PR thought leaders how they would counsel Subway during the next 3-5 months.
Competing with the ratings-first and click-bait mentality of on-air and online news outlets can be a lesson in futility for PR pros tasked with telling their organizations’ stories.
The secret to building an effective PR team could be to steer clear of PR.