As senior managers demand more accountability, PR pros increasingly are on the hook to prove that social channels have value and merit more budget, whether in dollars or time.
Before you decide how—or if—your brand will communicate regarding Indiana’s Religious Freedom Restoration Act, here are 4 things you should consider.
Pitching TV producers and reporters requires following a special set of rules, and if you follow them correctly, you will have TV newsroom contacts for a long time to come.
When is TV media training not TV media training? When it’s customized for specific settings, hosts and issues.
The success of branded content is more contingent now on PR pros’ ability to crunch numbers and analyze data.