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Marcia W. DiStaso, Ph.D., provides 10 best pracitces for managing a brand’s Wikipedia page.
Justin Bieber’s visit to the Anne Frank House in Amsterdam serves as a cautionary tale: choose wisely which vehicles you choose to promote yourself or your brand.
Influence is more than the number of friends and followers, or other quantitative metrics, says Margot Sinclair Savell.
Taking a walk in the shoes of journalists is a good start. And, oh, yes, putting your contact information in a prominent place also helps.
Tracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions.
With the demand for data scientists high, PR pros must think about how to leverage Big Data.
In this preview of the free webinar, “Meaningful Metrics – Understanding Engagement, Influence and Reach,” Dr. Jim Macnamara
With the general economy on the upswing PR pros have reason to be hopeful about the future.
For consumers of media worldwide, online usage now exceeds offline media consumption.
What should former Congressman Anthony Weiner do for his political comeback, now that he has done The New York Times Magazine?
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