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A New (and More Cohesive) Identity

Lisa Joy Rosner, CMO of Neustar, doesn’t mince words when describing the state of PR at the company when she took charge in May 2014.

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Melding Social Media With Crisis Management

A quartet of communicators chime on how social media is altering crisis management.

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3 Super Bowl Messaging Strategies for Brands That Didn’t Buy a TV Ad

With so many other avenues—namely, social media—available to reach the football audience, brands have started to look beyond TV commercials to capitalize on the big game. Let’s take a look at three ways brands and organizations are engaging the Super Bowl audience without shelling out millions of dollars to NBC.

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Are You a Great Boss? See Which Tips From PR Pros You Follow

We asked PR News’ social media followers to share what they deem to be the defining characteristics of great bosses.

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5 Ways to Improve Google Search Rankings for Your Content

Here are some tips to achieve better search results for your brand’s content.

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Comcast Is Sorry for Changing Customer’s Name to ‘A**hole Brown’ on Bill

Comcast is no stranger to bad press generated by its customer service team. This week, the company is suffering another PR headache after one of its employees changed a customer’s name to “A**hole Brown” on his bill.

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PR Insider: How PR, Marketing & Sales Can Work Together

PR integrating with marketing and sales isn’t about becoming one and carrying out the same role, it’s about working in sync to become stronger.

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#GoDaddyPuppy Wins Super Bowl Ad Awareness War Four Days Before Kickoff

If GoDaddy had considered the clout, passions and research acumen of animal rights advocates it probably would have scratched its lost-puppy Super Bowl ad when it was first proposed. But in the battle for media attention in Super Bowl week, GoDaddy put points on the scoreboard.

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50 Words Your Press Release Can Do Without

Press releases are too often mired down in jargon, corporate terms and techno-babble that turn people off. Here is a list of some words to avoid.

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Snapchat Introduces ‘Discover’ Storytelling Platform for Brands and Media Partners

Snapchat’s “Discover” is a new feature which gives brands and media companies the opportunity to publish content on the app. It’s the biggest change to the platform since its introduction in 2011, and it’s a welcomed one for PR and communications pros.

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