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Report Card: How 9 Brands Handled Being in Trump’s Crosshairs on Twitter

January 23rd, 2017 by

Although Twitter has been around for a decade, never in its history have 140 characters had the power and influence they’ve enjoyed since Nov. 9. Sure, when the Pope began tweeting, it made headlines but it didn’t move markets the way @realdonaldtrump has in the last few months. One outlet estimated that one 140-character screed about Lockheed Martin cost the company $28 million per character.

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Social Shake-Up Advisors See Facebook Live Dominating in 2017, Urge Authenticity in Videos

January 23rd, 2017 by

We gathered select members of PR News’ Social Shake-Up Conference board of advisors for a roundtable on social trends for PR News’ premium PR News Pro (and offered to you for free). We also asked about best practices for social storytelling, how to spend little and get a lot from social and how to surmount obstacles to social media in regulated industries, all topics related to sessions on the agenda for the Shake-Up (May 22-24 in Atlanta, socialshakeupshow.com).

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It’s Time for PR to Embrace Artificial Intelligence

January 20th, 2017 by

Artificial Intelligence (AI) can strike fear into PR pros and communicators, who are concerned that robots eventually will take their jobs. In fact, AI combined with human intelligence is the most powerful combination. As such, communicators should embrace technology.

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4 Facebook Live Best Practices From eHarmony

January 20th, 2017 by

Communicators looking to jump on the Facebook Live trend should spend some time seeking inspiration from brands doing it well, and one of the foremost brands of that category is matchmaker eHarmony. We asked social media director Kerianne Mellott for some best practices, and she obliged us with these four Facebook Live tips.

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3 Tips for Taking Your Podcast From Plan to Production

January 19th, 2017 by

For years, podcasting was overshadowed by other forms of emerging media, but it continues to steadily grow in popularity. In fact, more than 10 billion podcasts were downloaded and streamed on Apple devices alone in 2016, an increase of more than 2 billion from the year before. Here, Jason Hoch, chief content officer for HowStuffWorks, offers three considerations for those brands just beginning to explore podcasting.

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4 Talking Points to Win Budget Dollars for Social Media, Courtesy of TOMS

January 19th, 2017 by

James Chong, senior manager of social customer engagement at TOMS, is tasked with managing TOMS’ social budget while spreading its cause-related messaging to new audiences. Chong, who will be speaking at PR News’ Digital Summit Feb. 24 in Huntington Beach, CA, shares the arguments for paid social that he’s made to senior leaders.

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Responding to Crises, Delta Provides Diversity Training to Cabin Crews

January 18th, 2017 by

Rocked by several crises, Delta begins providing diversity training to cabin crews. This a good move by the air carrier as diversity incidents rose fast in 2016, prompting the Department of Transportation to issue guidelines to airlines and passengers recently. The larger question for communicators, though, is any industry immune to social media-driven crises?

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Want to Maximize Marketing ROI? Take 4 Leaves From Tweed’s Book

January 17th, 2017 by

Canadian brand Tweed, North America’s first federally regulated producer of cannabis, scored a coup in 2016. It struck a deal with Snoop Dogg, one of the world’s most prominent hip hop icons (and marijuana enthusiasts), to market Leafs by Snoop, the artist’s own line of cannabis products. To the layperson, a perfect marriage like this sounds like a product that would sell itself. PR pros know better, though; a good campaign is everything.

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Girls Write Now’s Maya Nussbaum: Mentorship That Makes a Real Difference

January 17th, 2017 by

In her keynote presentation on Jan. 24 at PR News’ Top Women in PR luncheon in New York, Maya Nussbaum, founder and executive director of mentoring organization Girls Write Now, will share with honorees and attendees her thoughts on how to make a real difference as a mentor for the next generation of women.

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7 Social Media Trends to Watch in 2017 From Yelp’s Manager of Local Business Outreach

January 17th, 2017 by

Social platforms are in a constant state of evolution, with new features being rolled out at a breakneck pace. And every brand can benefit from keeping an eye out for upcoming social platform updates and trends. Yelp, for instance, with its diverse audience of businesses and consumers, prioritizes staying current to ensure it serves content in the most engaging way possible. John Carroll, manager of local outreach at Yelp, will be speaking on what’s next in social at PR News’ Digital Summit, Feb. 24 in Huntington Beach, CA. He shares seven trends in social media to be on the look for in 2017.