Topics


avatar

Even Twitter’s CFO Has Trouble Using Twitter

Using Twitter can sometimes be confusing, and on Monday the company’s CFO proved it when he mistakenly tweeted publicly what was supposed to be a direct message, revealing plans to buy an unspecified company. | MORE »

Leave a comment

avatar

5 PR Tips on Crafting a Compelling Biography

More often than not, reading a typical corporate biography is the equivalent of watching paint dry. It’s a lost (and low-cost) opportunity to enhance the value of PR. | MORE »

Leave a comment

avatar

4 Key Elements of Any Media Relations Strategy

Whatever the size or nature of your brand, you need a solid media relations strategy to reach new customers and develop advocates for your brand.  | MORE »

Tags: , , | 1 Comment

avatar

Thanksgiving Shopping: Brands Justify Opening/Closing for Black Friday

In the race to capitalize on the increasing commercialization of the holidays, Black Friday and Gray Thursday have sent more Americans to work on Thanksgiving in both early morning and late night store openings. | MORE »

Leave a comment

avatar

PR Insider: Newspapers and Editorial Boards Still Have Impact

Even in today’s digital age and with social media on everyone’s minds, there are still tried and true uses for print media. | MORE »

Leave a comment

avatar

Communication Lessons From the Ebola Outbreak

Through my work with Linking the World, I’ve been involved in coordinating efforts during numerous crises, including the Ebola outbreak. While each situation is unique, the importance of effective communication in these instances isn’t.  | MORE »

Leave a comment

avatar

Think Through the Downsides Before Engaging on Twitter

While it’s virtually impossible to stop Internet trolls from taking shots at your brand, a series of recent Twitter fails should be cause for concern among communicators.  | MORE »

Leave a comment

avatar

Communicators Leverage LinkedIn to Raise Awareness

Brands are so enthralled by Facebook, Instagram, Twitter and other consumer-facing social channels that they tend to give LinkedIn short shrift. However, business communicators ignore LinkedIn at their own peril. | MORE »

Leave a comment

avatar

How to…Strategize for Mobile Apps

Whether for internal or external audiences, putting information and tools into the palms of your customers’ or employees’ hands seems to be a requirement. But is an app the best solution? | MORE »

Leave a comment

avatar

Branded Content is Now Top Priority

In the drive to deepen stakeholder relationships, communicators continue to reengineer strategies to include more branded content as part of a paid-earned-owned media engagement strategy. | MORE »

Leave a comment