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5 Tips for Working KPIs Into Your Measurement Strategy

Key performance indicators offer insight about metrics to follow how to use data to prove the value of your PR efforts.  | MORE »

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It’s Baseball’s Opening Day and It’s Snowing in the Northeast, but MLB Has Big Plans

For such an old game (some argue it dates back as far back as the 11th century), baseball has stuck with the times—most recently through social media. | MORE »

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PR Insider: Making CSR Success Part of Your Company’s DNA

To be meaningful to all stakeholders, and thus have staying power, CSR must be aligned with the core business and products of the company.  | MORE »

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Measurement Is Critical to PR. ‘Vanity Metrics’ Are Not.

The Web, which is predicated on analytics, has enabled PR execs to get more comfortable playing the numbers game and, perhaps more important, giving meaning to the numbers as they relate to corporate goals and financial objectives. | MORE »

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SEO on Collision Course With Public Relations

During the past year and a half, Google has undergone a significant transformation to its search algorithm through its Penguin, Panda and Hummingbird updates. The primary focus has been to reduce or completely eliminate the influence of low-quality websites and “SEO’d” content.  | MORE »

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PR Campaign Puts British Columbia on the Map in Two Major Markets

British Columbia has long been a hot spot for tourists throughout the world, but local tourism officials wanted to boost BC’s appeal to consumers in two of their key markets. | MORE »

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Rough Financial Patch for PR Agencies

It’s not pretty earnings-wise for PR agencies right now. Operating profit this year fell to an average of 16.1%, from 18.8% last year, according to an exclusive report produced by StevensGouldPincus on behalf of PR News. | MORE »

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How To Enhance Crisis Management Efforts

The International Public Relations Research Conference (IPRRC), better known as “The Miami Conference,” gathers academics and PR professionals for three intense days that offer the opportunity to hear more than 100 research papers presented by the world’s leading thinkers in public relations. | MORE »

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Anatomy of a PR Business Win

New business is the lifeblood of any communications agency. While the added income an agency can generate from existing clients is the best and most profitable type, obtaining new clients is critical, because there’s generally a limit to how much additional income even the most satisfied clients will give its agency in a given year. | MORE »

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LinkedIn’s New Tool Measures Brands’ Content Marketing Efforts

The new information being provided to advertisers shows the social network’s strategy moving forward is squarely aimed at being a publisher—and a useful one at that. | MORE »

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