Topics


avatar

How an Integrated Media Campaign Tackled the Delicate Subject of Childhood Obesity

In 2013, the American Heart Association|American Stroke Association (AHA/ASA) shifted its focus from PR programs solely supporting the group’s original mission of preventing heart disease, to engaging segments of the population to expand the fight against both heart disease and stroke. | MORE »

Leave a comment

avatar

7 Tumblr Tips for Getting Your Content Shared

With the intense competition for eyeballs, getting your company’s blog post read can be difficult. Tumblr, for example, hosts more than 243 million blogs, so standing out is critical. | MORE »

Leave a comment

avatar

The Week in PR, July 6- July 13

Burson-Marsteller rolls out a new Cuba offering, Toyota’s PR chief resigns and the latest Reputation Institute rankings. | MORE »

Leave a comment

avatar

How to Turn Bad News About Your Brand or Organization Into a Win

What is the best way to react to negative news? Since many stories fade quickly, is a reaction always warranted? By responding, you run the risk of keeping the story alive and encouraging additional coverage. Still, there are times when a response is necessary to curtail a serious hit to your reputation and/or sales. | MORE »

Leave a comment

avatar

4 Questions for Ben Parr: Igniting a Bonfire of Attention for Your Brand

At PR News’ Big 4 Social Media Conference, “Captivology” author Ben Parr will discuss the practical applications of his findings about the deep-rooted, primal nature of human attention, and how technology has altered the way attention is captured.  | MORE »

Leave a comment

avatar

How Influencers Built Buzz for Elizabeth Arden’s UntoldMOMent Campaign

Utilizing influencers can make or break a socially focused communications effort. | MORE »

Leave a comment

avatar

Building a PR Agency Client Roster

In PR, relationships drive business and results. It stands to reason that the answer to building a client roster lies in maintaining strong relationships. | MORE »

Leave a comment

avatar

How Facebook’s News Feed Updates Will Impact PR

Facebook’s ever-changing News Feed algorithm has morphed again, this time with the introduction of new tools that allow users to select whose content they see first, find new pages to connect to, unfollow people to hide their posts and reconnect with people they’ve unfollowed. | MORE »

Leave a comment

avatar

Subway Suspends Ties to Sandwich Diet Advocate Jared Fogle

Subway wasted little time cutting its ties with longtime pitchman Jared Fogle after federal authorities raided Fogle’s Indiana home on Tuesday. | MORE »

Leave a comment

avatar

7 Tips for Choosing Social Media Tools

Only your team can identify what you need in a social media tool. Armed with these tips, you’re better prepared to choose a long-term partner and avoid this being a painful process.  | MORE »

Tags: | Leave a comment