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Lane Bryant’s #ImNoAngel Campaign Takes On Victoria’s Secret

Lane Bryant’s campaign provide a few takeaways for communicators, foremost among them the importance of creating a unique, albeit accessible hashtag. | MORE »

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5 Tips for Communicating Complex Subjects

For communicators, particularly on the B2B side, it’s a constant challenge to make sure that when they or their boss is presenting new information and/or ideas to the public the message is clear and unequivocal.  | MORE »

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Why the New ‘Quote Tweet’ Will Make Twitter More Conversational

The updated “quote tweet” feature will offer users a way to get around Twitter’s character limit and share their thoughts in a visually appealing way while providing the context of the original tweet they’re replying to. | MORE »

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10 Tips for Harnessing the Power of Snapchat

Is Snapchat right for your brand or organization? Do you have the time and expertise needed to devote to the platform? To help you harness the power of Snapchat, let’s take a look at 10 tips from Maureen McCarty, associate director of digital media at the Human Rights Campaign. | MORE »

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PR Insider: The Business Case for PR

By better educating company executives (or empowering clients to educate theirs), you can increase the level of understanding around the broad potential impact of PR. | MORE »

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Rolling Stone Failure a Stark Lesson for Communicators

Communicators are likely to keep a close eye on how Rolling Stone magazine contains the damage after the publication last weekend retracted its article about a brutal gang rape at a University of Virginia fraternity. | MORE »

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Serving Up Content for a Snackable World

The death of long-form writing may be greatly exaggerated. But when it comes to distributing PR- and marketing-related content that your constituents will pay attention to (and maybe even share), “snackable” content is the most promising recipe for success. | MORE »

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When the Conversation Gets Derailed

Starbucks and SeaWorld kicked off integrated messaging campaigns in the last month that were based on the most fundamental premise of good PR: Symmetrical (two-way) conversations are preferable to one-way. Both tightly integrated paid media with earned and owned. And both—judging from media and consumer reaction—failed spectacularly. | MORE »

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6 Ways to Help Manage a Heavy Load

Is your to-do list spiraling out of control? Try these six suggestions to tame the beast. | MORE »

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Lessons Learned from the Kraft Heinz Press Release

When H.J. Heinz Co. announced its acquisition of Kraft Foods Group recently—creating the third-largest food and beverage company in North America—a smorgasbord of PR accompanied the move. | MORE »

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