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Measurement is the new black—those who measure their PR understand the profound impact the activity can have on a company’s brand and bottom line.
Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.
Take advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option.
Facebook has generated $730 million of Impact Media Value, and is the top global brand for the third consecutive quarter.
Communicators still need to be adroit in two of the profession’s main pillars: media relations and written communication.
Measurable goals are the stepping stones toward happiness, says PR Measurement Conference keynoter C.C. Chapman, author of “Amazing Things Will Happen.”
Zumba Fitness, the international dance-fitness program catering to roughly 14 million people in more than 150 countries, was looking to shake things up for its brand.
Every day we are reminded of how digital communications platforms, including social networks, have changed how people interact with each other and how they expect companies to interact with them.
When we talk about the return on investment for social media, PR executives and their marketing counterparts are grappling with the same question.
Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.
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