Building your business’ reputation and boosting revenues is all made possible through video outreach. But where do you begin when you’re just starting to dip your toes into video marketing? How do you know which factors will supercharge your video ROI and which components are critical for a stellar video marketing strategy?
End-of-year fundraising is important for nonprofits, but as we hear more and more bad news, it’s impossible for our empathy not to hit a ceiling. What can you do to overcome empathy fatigue and stand out among all the other nonprofits clamoring for contributions? Here are a few suggestions from a communications perspective.
IKEA, the Sweden-based furniture giant, agreed to pay $50 million to settle a lawsuit over deaths that occurred when its dressers tipped over onto children. It’s a significant black eye for the brand going into the holidays; one wonders, then, if another bit of related news was carefully timed to divert the conversation to something a bit more lighthearted.
If you’ve noticed more announcements at the top of your Facebook feed, it’s likely due to Facebook’s latest rollout, Moments. For various events, from lesser-known holidays to news to cultural moments, Facebook has added a card to the top of users’ feeds to keep them in the know and spark conversations. The feature is similar to Twitter’s Moments, but if 2016 has taught us anything, it’s that Facebook won’t hesitate to poach competitors’ most popular features (e.g. Instagram Stories, Facebook Live). Facebook has also unveiled an e-card feature for posting holiday cards to friends’ feeds.
Every brand under the sun wants influencers to act as ambassadors, but as with any partnership, the right fit is key. Influencers should have more than a large following—they should be able to lend an authentic voice to your brand’s story. But how to find the right match? John Walls, director of brand PR, luxury and lifestyle brands at Hilton Worldwide, makes use of influencers regularly, and notes that authenticity is all about understanding potential influencers’ aesthetic and tone. He discusses influencer relations with Doug Simon of D S Simon Media in this brief video.
Customer communities can be a powerful ally to any brand, offering a multiplier effect for your message that resounds throughout the web. But how can a brand harness the power of unpaid spokespeople to amplify its message and reach as much of its target audience as possible? The key is to convey a sense of shared purpose, be authentic and speak their language.
Skype, Houseparty, your days may be numbered: Facebook has now entered the arena. Its recent announcement enthuses that “Chatting face-to-face live as a group is perfect for those spontaneous moments when text just isn’t enough… or when you have a major case of FOMO.”
Celebrities: They’re just like us. At least when it comes to Snapchat perks, that is. Unlike other social platforms that serve as advertising opportunities for celebrity influencers, Snapchat has kept the influencer marketing door firmly shut. A ban on all paid influencer posts on the platform has helped boost Snap Inc.’s reputation as a bastion of raw, authentic content. This vacuum of celebrity endorsements on Snapchat creates a perfect opportunity for brand communicators seeking to experiment with posting more spontaneous, raw content.
As the digital divide narrows and more people turn to the internet to research, make and discuss holiday purchases, it only makes sense that social media is playing a larger role in the season. Sprout Social surveyed more than 1,000 consumers on their social media habits and expectations for brands this time of year. The key takeaway: Social matters at every step—from along the path to purchase to afterwards enjoyment.
There were so many candidates for Image Patrol this month, and with the year ending we decided to forego the usual comparison of two brands and instead create the ultimate image disaster list for 2016. This PR News Pro premium content is offered to you free in the spirit of the season.