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6 Visual Storytelling Tips for Beginners

Here are some thoughts to consider when starting a visual storytelling project from scratch. | MORE »

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5 Ways to Make the Most of an In-Person Briefing

Getting face time with reporters who cover your sector doesn’t ensure that they’ll give your story/company/campaign coverage—although that’s certainly a possibility—but it should go a long way in helping to cultivate the relationship and put your company on a short list of sources. | MORE »

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YouTube Plans to Restrict How Brands Buy Ads

This is the latest in Google’s attempts to streamline the ad-purchasing process by combining multiple types of ad buys into its own platforms.  | MORE »

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4 Ways to Stay Connected with the Millennial Workforce

How the use of mobile in internal communications is critical to keeping this important demographic engaged and connected. | MORE »

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Report Card: Cosby, Planned Parenthood Diverge on Strategy and Effectiveness

There is nothing pretty about the Planned Parenthood crisis or the situation confronting Bill Cosby. Abortion and sexual assault are controversial and uncomfortable topics. Both are indicative of how society traditionally has viewed subjects that no one wanted to talk about—and how that is changing rapidly. | MORE »

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Larger Agencies Look to Hourly Billing Rates to Make Up for Recent Losses

We noted recently that PR agencies with revenue of $10 million to $25 million (or more) took a hit on their operating profit due to increased staffs, compared with agencies with lower revenue (PR News, July 20). Now larger agencies are trying to make up for their losses. | MORE »

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3 Case Studies from Organizations Making Press Releases Work More Effectively

Writing obituaries for the traditional press release has become a growth industry. Nevertheless, organizations continue to rely on press releases as a cost-effective means to disseminate their messages. Yet the nature of the press release is changing. | MORE »

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5 Ways to Bolster Your Corporate Social Responsibility Storytelling Effort

PR professionals need to develop corporate social responsibility (CSR) programs with messages that will differentiate their brand, demonstrate results and meet organizational goals.  | MORE »

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The Week in PR, August 3 – August 10

Using words designed to boost emotional engagement, marketers shun visual storytelling techniques and Robert Gray takes charge at PR Newswire. | MORE »

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8 Tips for Boosting Your Snapchat Campaign

Move over, Facebook? Snapchat says users now send at least 700 million photos and videos per day via the ephemeral-messaging service. | MORE »

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