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The Google Trail

PR and marketing executives fail to use myriad Google channels when they seek to boost their communications strategies.

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New Tactics for Coaching Top Execs

In our nervous-twitch workplace environment, PR execs who provide media training often face an executive or a team that has received coaching previously. They know—or think they know—the basics and don’t want to waste time on Training 101. How should communicators react? Here are three things an expert media trainer needs to be able to do.

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Marketers to Tap Journalists for Content

As companies start to shift from “storytelling” to “storymaking,” or creating organic content that didn’t originate from a slideshow or press release, they have another option to consider: the proliferating number of branded content studios designed to help companies tell their stories.

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PR Insider: The First 48 of Crisis Communication

The first 48 hours of a crisis are the most important because they determine whether the situation becomes a manageable problem or an out-of-control disaster.

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6 Tips for Millennials on Communicating with Older Generations

As a millennial, there will be times when your suggestions aren’t taken seriously and when references or jokes are lost on you. How do you conquer the task of getting through to employees who have been with the company longer than you’ve been alive?

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Coming Soon to Google Search—Your Tweets

In a few months, non-Twitter users are going to be seeing plenty of tweets through their interactions with Google search.

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5 Keys to Successful Nonprofit Partnerships

Here are five tips for creating successful partnerships with nonprofit organizations, courtesy of Mike McDougall, president, McDougall Communications.

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NBC’s Brian Williams Apologizes for Misremembering Iraq War Incident

Brian Williams is being lambasted for falsely claiming he was aboard a helicopter that was “hit and crippled” by enemy fire during the invasion of Iraq in 2003. Even 12 years later, a lie, mistruth or “misremembered” incident can and will come back to haunt you.

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PR Insider: The Skill Every Communicator Needs in 2015

Many trend forecasts focus on the need for increased visual content, the continued shift to mobile, and real-time marketing. What’s absent is whether those are always the right tools.

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Infographic: Why Your Passwords Are Lame

Are you doing everything you can to protect your company’s digital data? Read here to find out how you can help improve cyber security.

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