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Election 2016: What Do Brands Do Now?

November 9th, 2016 by

Well before Tuesday brands knew that this was an unusual election. Its surprising conclusion in the early hours of Wednesday morning confirmed that thought many times over. Obviously there are so many emotions to deal with and questions to answer; however, this brief essay will confine itself to the election’s implications for brands.

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Making the Pitch: 4 Tips for Writing Great Emails

November 8th, 2016 by

There are so many ways to send messages, yet email shows few signs of declining. In fact, it’s growing, according to the latest statistics from the Radicati Group, which predicts 3 billion people will be using email by the end of 2019. That’s about one-third of the world’s population.

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Hillary and Donald: A Dead Heat for the Crisis-Resistant Championship

November 7th, 2016 by

In the months leading up to the Nov. 8 presidential election, the PR bombs that have been dropped on (or by) each presidential candidate would have kept even the most seasoned PR pro up at night if it were their own brand dealing with media fallout. Here’s how each candidate has remained standing after a number of media firestorms, with quick takes on PR tactics they’ve used for each crisis.

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5 Tips for Generating Positive Publicity About Your Technology Client

November 7th, 2016 by

For PR agencies, the technology industry is ripe with opportunity. New companies are being started every day, and the overall revenue trajectory of this segment is strong. But there are challenges to generating meaningful publicity in this industry.

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How to Plan For Every Crisis You Can Anticipate, and Why You Should Now

November 7th, 2016 by

Hurricane Matthew recently taught millions of Americans a lesson they should have long-since learned: that it is dangerous to live or work on the coast. Of course, telling coastal dwellers this is like telling Kansans that it’s dangerous to live in Tornado Ally – or a Los Angelino that it can be unhealthy to live on a fault line.

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Red Bull, Lenovo Top B2C Brands on Facebook as Engagement Totals Fall Unexpectedly

November 7th, 2016 by

The Chicago Cubs taught the world last week that nothing lasts forever, especially when you define forever as 108 years. And Sir Isaac Newton, well before Blood Sweat & Tears’ Spinning Wheel, said, not sang, “What goes up, must come down.”

Those two bits of knowledge explain this week’s Data Dive, where, for the first time in quite awhile, consumer engagement with U.S. B2C brands’ posts are down, according to Shareablee data provided exclusively to PR News Pro.

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The Week in PR

November 7th, 2016 by

M&A: W2O Group early today acquired Marketeching Solutions, LLC, a research and social listening consultancy specializing in healthcare and life sciences. Founded in 2008 by Kevin Johnson, Marketeching has offices in New Hope, PA, and Philadelphia. Johnson will remain, operating Marketeching as a subsidiary of W2O. Earlier this year, Mountaingate Capital secured an investment position in W20 to propel growth through acquisitions.

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Write On: 5 Tips to Help You Write Better and Why Writing Still Matters

November 7th, 2016 by

Remember about five years ago, when everyone in PR became enamored with analytics and how numbers and math would create a Moneyball across the communications landscape? While today no one disputes the fact that analytics has become a standard communications tool, it is clear that a new—and surprising—weakness in our industry has emerged: the written word.

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Brands Weathering the Political Storm: Staying on Message in a Charged, Angry Cultural Climate

November 7th, 2016 by

In case you’ve been studiously avoiding all forms of media surrounding the run-up to this week’s election, the atmosphere has become politically charged in the past few months. Brands are advised to raise their shields. As we noted a few weeks back, Bisquick attempted to inject gluten-laden levity into the second presidential debate, asking the Twitterverse innocuously if it would “vote” for a pancake or a waffle. Social media winced, urging Bisquick to back off on the funny stuff during such an important moment. “Get off my Twitter feed, Bisquick,” roared one disgruntled tweeter, representing the consensus.

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Instagram Stories Vs. Snapchat: Where Should You Invest?

November 4th, 2016 by

So you’ve been thinking about finally getting started with a brand Snapchat account, and all of a sudden, a new competitor comes along: Instagram Stories. An admitted copycat of Snapchat, Instagram Stories seems like a platform where you could produce the same content, which would be viewed in the same way. What’s your next move? Flip a coin?