As a PR pro, are you doing everything you can to make your dealings with reporters positive and get them to trust and, yes, need you?
With diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation.
Plenty of people argue that millennials are not all that different from older members of the population, although perhaps they’re a bit more tech savvy.
The lull of the holidays is over, and while the new year brings a sense of endless possibility, the reality is far less hopeful for some, particularly those for whom the start of the year means being restructured out of a job.
Starting a business is a challenging undertaking involving big risks; however, by relocating from Israel to New York, I was taking a much bigger risk than most.
Research-based white papers can be used as promotional tools—either directly, or in support of other promotions.
To turn employees into passionate customers, PayPal teamed up with agency MSLGROUP to implement the “Be the Customer” campaign internally.