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PR Pros’ 11 Commandments for Working With Reporters

As a PR pro, are you doing everything you can to make your dealings with reporters positive and get them to trust and, yes, need you? | MORE »

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4 Reasons Why Snapchat May Be Right for Your Organization

Snapchat is assumed to be the social media platform of choice for high school and college students, and that disqualifies it for serious consideration by organizations dealing with older demographic groups. Or does it? | MORE »

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Should You Host a CSR Twitter Chat?

Build and engage in a community online just as you do in your CSR efforts. | MORE »

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How to Not Visually Scream ‘Marketing!’ on Instagram

Go with the flow and be part of the experience to get the most out of your Instagram strategy. | MORE »

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PR Lessons From Oscars and Apple Diversity Stories

With diversity becoming a major topic of conversation, brands are advised to keep abreast of the issue and perhaps join the conversation. | MORE »

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47% of Millennials Obsessed With Their Work Reputation vs. 37% of Gen Xers

Plenty of people argue that millennials are not all that different from older members of the population, although perhaps they’re a bit more tech savvy.  | MORE »

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Corporate Restructuring PR: How to Prepare in Good Times, How to Manage When Layoffs Loom

The lull of the holidays is over, and while the new year brings a sense of endless possibility, the reality is far less hopeful for some, particularly those for whom the start of the year means being restructured out of a job. | MORE »

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10 Takeaways for Startup PR Agencies and New In-House Teams

Starting a business is a challenging undertaking involving big risks; however, by relocating from Israel to New York, I was taking a much bigger risk than most. | MORE »

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How to Use White Papers as Marketing and Promotional Tools

Research-based white papers can be used as promotional tools—either directly, or in support of other promotions.  | MORE »

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How PayPal and Its Agency Engaged Employees to Increase Revenue

To turn employees into passionate customers, PayPal teamed up with agency MSLGROUP to implement the “Be the Customer” campaign internally. | MORE »

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