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How to Turn Data into Different Infographics for Different Audiences

May 10th, 2016 by

As communications professionals, a significant part of our job is to tell well-developed stories that engage target audiences. With recent research suggesting that brands have less than four seconds to hold consumers’ attention on a web page before they move on, it’s important now more than ever to consider the various vehicles to tell our stories in a compelling way.

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5 Ways Right-Brained PR Pros Can Use Google Analytics

May 10th, 2016 by

Google’s free tool has the power to transform a brand’s understanding of its online presence, which can only lead to a better experience for users. Putting this analytics tool to work within a larger measurement framework has the potential to unleash a kind of transparency to PR work that was at one time unimaginable. This allows communicators to make well-informed decisions backed by data, which can then be used to concretely prove their team’s business contributions to the C-suite.

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3 Storytelling Tips for Keeping Webinar Audiences Engaged

May 9th, 2016 by

Digital technology is wonderful, right? The digital world can be at your fingertips. Yes, but that digital world, in the form of a mobile phone or laptop, can be a tempting distraction to tune out a speaker during a meeting, a conference and especially a webinar.

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6 Crisis Communications Tips To Help You Spot Impending Problems

May 9th, 2016 by

Here are some procedures to build an infrastructure that prepares you to monitor and use social media during crisis communication.

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4 Influencer-Vetting Tips for Your Brand

May 9th, 2016 by

While there is much agreement on the wisdom of working with influencers on behalf of one’s brand, the hard work of finding, vetting and developing ongoing relationships with them can be daunting to the uninitiated. Dell’s Konnie Alex-Brown offers some tips to help you select those highly trusted subject matter experts who could have a real impact on the success of your brand messaging.

The Week in PR

May 9th, 2016 by

The Week in PR

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The TV & Radio Interview: A Step-by-Step Guide to Prepare for Success

May 9th, 2016 by

While broadcast interviews can make even the most sophisticated executives uneasy, they offer a unique opportunity to deliver messages to a wide audience quickly and simultaneously.

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How to Make Your Local Story Go National via a Washington Media Tour

May 9th, 2016 by

Many local or purely trade news stories have national hooks. Here is a 10-step method to gaining national exposure for your local story by taking it to Washington, D.C., and perhaps NY City.

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Snapchat Tips and Tactics That Will Help Your Brand Engage With a Millennial Demographic

May 9th, 2016 by

Snapchat had to be happy with what occurred during the Digital Content NewFronts, which began May 2 in NY. Despite Snapchat’s absence as a presenter at the annual marketing confab, there was considerable buzz about the brand. We ask Snapchat experts how brands can use it to reach millennials.

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How an Agency Used Positivity to Launch a Successful PSA

May 6th, 2016 by

The statistics that the AICR and Williams Whittle worked with were jarring enough, but the data’s real strength was in its potential for empowerment. Instead of focusing on the potential ramifications of having an unhealthy lifestyle, they decided to focus on how a few simple changes could radically reduce cancer risk.