Topics

10 Internal Engagement Principles for CSR Initiatives

November 9th, 2011 by

Internal engagement is a critical driver of CSR programs, says Deloitte’s Jack McFadden, who offers up some CSR buy-in basics.

Twitter Tops Facebook in Press Release Views

November 9th, 2011 by

While Facebook still drives most of the sharing of press releases, new data has shown that Twitter is responsible for driving more views.

Virgin America Plays It Too Cool With Angry Customers

November 8th, 2011 by

Virgin America’s transition to a new reservation system has been anything but smooth.

Social Media Report Card: NFL and NBA Players Unions Get Social

November 7th, 2011 by

The NFL and NBA players unions have, for the most part, made good use of social media channels during their respective lockouts.

Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

November 7th, 2011 by

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

Charting the Industry: The ‘Highs’ and ‘Lows’ of Social ROI

November 7th, 2011 by

A study strives to get close to answering questions about how social media followers impact a brand’s bottom line.

Quick Study: Sustainability Stagnant in Packaging; Video Is Engaging; Leaders Unhappy With Workers; Public Is OK Sharing Info

November 7th, 2011 by

â–¶ Sustainability Slows Down in Packaging Industry: For the last five years, an annual study by Packaging Digest and the Sustainable Packaging Coalition has shown sustainability’s steady growth as a driver of change and innovation… Continued

7 Tips to Consider for Your New Google+ Brand Page

November 7th, 2011 by

Google has finally launched its much-awaited brand pages for Google+. Euro RSCG Worldwide’s Romey Louangvilay gives you the inside scoop on how to maximize the potential of this powerful new point of connection between your brand and your audiences.

Tip Sheet: Avoid the Traps of Greenblushing and -bashing

November 7th, 2011 by

Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields?

Marriott Books Room for Customer Reviews on its Own Site

November 7th, 2011 by

Taking some engagement cues from Yelp and TripAdvisor, Marriott will soon allow its customers to post reviews on its site.