While online event attendees enjoy the reduced travel and time commitments of Web-only events, in-person event attendees enjoy personal interactions and expanding their networks.
When the National Eating Disorder Association voiced complaints about a Yoplait TV commercial, General Mills listened and "did the right thing," scoring a PR win.
VMS’ Angela Jeffrey provides highlights from AMEC’s European Summit on Measurement.
To build enduring relationships in the digital front, provide your audience with a stake in participating with your brand.
The Redner Group found out the hard way that what doesn’t fly in a boardroom doesn’t fly on Twitter either.
Day three of the IABC World Conference found delegates diving into key PR strategies and tactics to improve their brands.
Keep your site from growing stale by adhering to a checklist that spans your site’s offerings, from branding to social networks and copy editing.
Marketing and communication executives are going global, with seven out of 10 saying their organizations currently have, or will have in the next five years, a global communications/marketing function.
Just because your pro bono efforts are free, doesn’t mean they shouldn’t be effective. Janel Patti of The Marcus Group provides 12 steps to maximize your not-for-profit endeavors.