Given the power of blogs and other social media channels, crisis expert Richard Levick writes that it’s critical that organizations have a digital-savvy litigation communications team in place.
"Social capital" may sound a little highbrow, but the rise of digital PR has caused some interest in the term among communicators. Key questions around it: Can social capital be built, and can it be measured?
An ill-fated press conference is bad news for college communicators, but in the process becomes a valuable lesson that will ensure more effective efforts in the future.
B2B communications leaders say they use social media as a conversation tool, but some reveal that directly linking the platform to bottom-line results has yet to be realized.
Looking to get a green product out into the market? Follow the FTC’s recently revised green guidelines to avoid making false green claims.
To communicate scientific research to audiences, frame it within shared values or beliefs—and use visuals.
Royal Caribbean’s Cynthia Martinez offers tips for turning negative media coverage into a PR success story.
The American Beverage Institute’s communications team offers tips for scanning the media for news hooks for one’s own messages.
These core principles will help you keep your advocacy and cause-based communications aligned with their central missions.
More Than 30 Social Media Topics Headlined the PRSA Conference, But Influential Traditional Media Still Has Its Day
The future of traditional media, new research on the PR skills needed by 2015 and ways to leverage social media platforms dominated the final day’s sessions at the Washington, D.C., event.