If social media is worth doing, it's worth doing right. There are some notable examples of brands committing embarrassing online flubs, but don't pat yourself on the back just because you haven't screwed up big time: Most social media crimes are crimes of omission. If you're like most brands, you could be doing better.
Bianchi Public Relations, Inc. created an infographic based on a study that looked into some common failings. Although the study concentrated on professional service organizations in the Detroit area, it's plain to see that these shortcomings apply to a wide range of brands. Check out these top five mistakes and use them ASAP to evaluate how you might patch up some holes in your social media strategy.
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