Data shows that “product” stories resonate with the media, particularly when corporate reputations are suffering. Nevertheless, in good times and bad, push product news only when you really have something to say.
While many political candidates are getting social media right, others have proved that having a presence online can lead to more harm than good if not executed correctly.
With digital/social communications in the forefront, and with corporate and CEO reputations at an all-time low, why aren’t more leaders dipping their toes into cyberspace, at least in the shallow part?
Social media and new digital technologies were also hot topics as PRSA’s International Conference kicked off, with online expert and Time columnist Bill Tancer delivering the keynote.
An Accenture sustainability survey of 766 CEOs finds that 93% viewed environmental matters as critical to their company’s success.
A good percentage of U.S. senators and House representatives have Twitter accounts—proof that social media has a firm foothold in the nation’s capital.
Here are some tips for selecting the right people, setting the right expectations and asking the right questions to lead effective story mining interviews.
A new PR News/BurrellesLuce social media management and measurement survey also finds that metrics for social networks are lacking.
Examine your green claims carefully and do everything you can to avoid the taint of greenwashing. If something is supposed to be "all natural," it had better be truly all natural.
Hundreds of PR professionals got top tips from the experts on a range of digital and social media practices at PR News’ Digital PR Summit in New York. One basic, but crucial, piece of advice from Sarah Evans: Get a social media policy in place.