Topics

Lockheed Martin Takes Happy Flight on Twitter During ’60 Minutes’

May 9th, 2012 by

While 60 Minutes was revealing a big problem with its F-22 fighter jet, Lockheed Martin posted upbeat facts about the plane on Twitter.

Key to Feel-Good Social Media: Prompting Self-Disclosures

May 9th, 2012 by

New Harvard research indicates that sharing one’s own opinions and attitudes on social networks taps into the brain’s pleasure center.

Key to Feel-Good Social Media: Prompting Self-Disclosures

May 9th, 2012 by

New Harvard research indicates that sharing one’s own opinions and attitudes on social networks taps into the brain’s pleasure center.

Coca-Cola Tops Brand Rankings—Retailers Make Gains

May 8th, 2012 by

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010.

Facebook Accelerates Transformation Into a Mobile Gateway

May 8th, 2012 by

Facebook has revved up its mobile efforts, and market research indicates that to better reach consumers, your organization should do the same.

Facebook Accelerates Transformation Into a Mobile Gateway

May 8th, 2012 by

Facebook has revved up its mobile efforts, and market research indicates that to better reach consumers, your organization should do the same.

Five Tips for Content Marketing Success

May 8th, 2012 by

A steady stream of educational and credible content to potential customers works wonders, said Marcus Sheridan at the PRSA Counselors Academy Conference in New Orleans.

Five Tips for Content Marketing Success

May 8th, 2012 by

A steady stream of educational and credible content to potential customers works wonders, said Marcus Sheridan at the PRSA Counselors Academy Conference in New Orleans.

biohazard-desktop-wallpaper-photos-072x57mp0a

Bio Hazards: 9 Mistakes to Avoid When Writing a Professional Bio

May 8th, 2012 by

Whether you’re a PR pro crafting a brief bio for a client, senior executive or for yourself, following these essential tips will make the job easier—and improve the results.

Coca-Cola Tops Brand Rankings—Retailers Make Gains

May 8th, 2012 by

Of the top 100 corporate brands, Coca-Cola has reigned above all others since 2008 in market reputation and awareness, and retail brands like J.C. Penney and Kohl’s have improved since 2010.