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Winner: Weber Shandwick & Mars Petcare – Mix Mania Wet dog food comes with some extremely powerful barriers for consumers. It’s gross-looking. It smells kind of bad. It’s expensive. There’s something called “back-end concerns” that… Continued

Winner: Accenture – Creating a Disruptive Digital Platform to Showcase the Best of Accenture Accenture wanted to create an entirely new digital platform for accenture.com to deliver a leading-edge user experience and showcase new and… Continued

Winner: Nexon America and Wonacott Communications – Revealing LawBreakers: Defying PR Laws The objective of this effort was to create a fervent community groundswell for the upcoming videogame LawBreakers, building early anticipation among core audiences… Continued

Winner: Allstate Corporate Relations Journalists and PR professionals don’t have time to scour a site for information. They need access to content that is easily searchable and shareable. That’s why Allstate worked with T3 to… Continued

Winner: MSLGROUP – Celebration of Service: Creating Independence at Home for U.S. Veterans MSLGROUP worked with The Home Depot Foundation to research how to make the most impact on veterans facing enormous challenges while using… Continued

Winner: OMD – PepsiCo Game Day Grub Match Game Day Grub Match was born out of a need to drive awareness for PepsiCo’s broad and diverse portfolio, showing opinion elites and general market consumers that… Continued

Winner: Purple Strategies – The Launch of the New AHIP.org Without providing relevant content in an effective way, AHIP could not optimally deliver value to its members. To counter this deficiency and deliver the greatest… Continued

Winner: Visit Philadelphia – Visit Philly Snapchat Over the years, VISIT PHILADELPHIA—known to social media fans and followers as Visit Philly—has made a name for itself as a social media pioneer, leading the destination marketing… Continued

Co-Winners: Hawkins International Public Relations – InterContinental New York Barclay Snapchat Takeover with Condé Nast Traveler and Invisalign Drives New Leads While Reducing CPA Hawkins International Public Relations – InterContinental New York Barclay Snapchat Takeover… Continued

Winner: IBM Social at IBM is not outsourced; rather, IBM employees themselves run social accounts. To execute its objectives successfully, IBM requires two full-time administrators per platform account. These administrators have extended support across functions… Continued