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Quarterly Retweets: Investor Relations Pros Should Think Digitally—and Globally

While digital trends and tools are rapidly altering the ways investor relations pros communicate, more traditional outreach and an enlightened worldview can’t be overlooked. | MORE »

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Integrating Digital Platforms in Financial Comms: It’s Money

Regulatory edicts notwithstanding, more and more investor relations pros are using Web and social media platforms to spread the financial word. Here are some tips for leveraging digital tools. | MORE »

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The Ad Launch: Context, Reputation and Authenticity Key to PR’s Role

PR, advertising and marketing come together as the three disciplines work toward the launch of CDW’s "People Who Get IT" ad campaign. | MORE »

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Are We Defined by Our Digital Friends?

Having a lot of "likes" on Facebook should not be mistaken for conveying professional stature or personal success, and it is certainly not an indicator that one is a skilled PR practitioner. | MORE »

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How to Expertly Prep Your Spokespeople for Video

Today’s journalist not only expects an interview for print and online—they will also ask for a video interview. Here’s how to meticulously prepare your execs/clients for one. | MORE »

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Data Point: The Top Corporate Citizens and Their Presence on Facebook

We track the Facebook "likes" of the top 15 corporations in CSR as seen by the public—technology and food & beverage organizations appear to be leading the charge. | MORE »

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PR Crisis Roundtable: Speed Is Needed; Transparency? Well, Maybe

Crisis/reputation management experts weigh in on what PR has learned from the major crises of 2010, and what lessons PR pros can take from those crises and apply this year. | MORE »

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PR News Launches Salary Survey

Participate in PR News’ PR Salary Survey, which will benchmark the state of compensation within the PR profession. The deadline to take the survey is Feb. 16. | MORE »

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Visual Brand Identity Strengthens Connection With Employees

A compelling visual brand identity targeted at employees instills pride, loyalty and motivation that cannot be achieved with bland, unappealing graphics. | MORE »

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Frequent Web Users More Likely to Volunteer—and Go to Church

People who heavily use the Internet tend to be active in volunteer organizations—and may be more religious—than people who don’t go online, says a new study. | MORE »

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