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Turning a Media Pitch into a Media Hit

Anyone who has ever read a book on sales or taken a sales course has heard it – on average it takes anywhere from 3 to 10 contacts before a sale is reached. Although sales … | MORE »

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Green Retailing: Hot Ticket for Consumers this Holiday Season

According to Deloitte’s Annual Holiday survey, the "green" movement continues to build momentum. More than four out of 10 consumers (44 percent) are willing to pay extra for green gifts this holiday season. Of those, … | MORE »

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Using PR to Build Trust in Tough Times

Over the past several weeks and months, industry gurus have offered an abundance of advice about how to refocus and weather the current economic tsunami and keep management or clients from cutting back on PR … | MORE »

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Ten Tips for Going Green

For companies seeking to go green, here are 10 excellent guidelines: 1.    Embrace a holistic cultural commitment to being green; reject greenwashing as an option. 2.    Educate your organization about a “triple bottom line of … | MORE »

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Into Greener Pastures

Walgreens is developing a test store to meet top environmental standards.  To take the company’s green efforts in building construction to the next level, Walgreens is developing a test store in Mira Mesa, Calif., which … | MORE »

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Media Pros Want 24/7 Online News Access

Public relations practitioners who want insights regarding journalists’ use of online newsrooms, blogs, RSS and social media now have research to guide their media relations practices. The second annual study conducted by Bulldog Reporter and … | MORE »

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How To Respond to Media’s Facts and Opinions

A recent exchange between CNBC Mad Money host/stock market revivalist preacher Jim Cramer and Edward Libby, CEO of AIG, illustrates one of several ways that individuals and organizations can fight back when they perceive a … | MORE »

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Five Steps to a Successful Cause Marketing Program

In this new era of social responsibility, what you don’t do can cost you. "Cause marketing" is now the norm, and customers who visit your Web site and see your advertising want to know that … | MORE »

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Building Good Relations with the Media: The Dos and Don’ts

Some PR’s may claim “personal media contacts” are the key to successful PR. Exercising these media contacts may involve them charging meals and drinks to your account. Don’t entertain this notion. Good PR is about … | MORE »

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Putting the ‘Green’ in Walgreens: A Major Store Chain Broadens Its Enviro Reach

Organization: Walgreens Timeframe: 2008 Walgreens, the nation’s largest drugstore chain with fiscal 2007 sales of $53.8 billion, operates 6,237 stores in 49 states and Puerto Rico. Way before "green" was popular, when there wasn’t much … | MORE »

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