Topics

Content Spend Considerable in 2011—More in 2012

December 14th, 2011 by

Social media and blogs accounted for a quarter of B2B marketing spending in 2011, and that number is expected to increase substantially in 2012.

Chuck E. Cheese’s Tells the Kids to Lay Off the Heavy Machinery

December 14th, 2011 by

Because of an internal communications snafu, some of the popular restaurant chain’s franchises have been breaking child labor laws.

Avon’s PR Staff on Call During CEO Transition Period

December 14th, 2011 by

Avon announced that it’s on the hunt for a new CEO, and its PR staff will now be tasked with publicly managing what might be a long CEO transition process.

Use Storytelling Skills to Transform Your Web Content

December 13th, 2011 by

Tanis Communications’ Stephen Terlizzi offers tips on how to craft your content so it reaches a wider audience.

Taking a Swipe at Sweepstakes: Five Legal Issues You Must Know

December 13th, 2011 by

Davis & Gilbert LLP partner Allison Fitzpatrick offers compliance tips for companies launching sweepstakes on social networks.

CSR Soars in 2011; Look for Better Integration With Biz Units in 2012

December 12th, 2011 by

Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.

CSR Soars in 2011; Look for Better Integration With Biz Units in 2012

December 12th, 2011 by

Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.

Despite Weiner, Twitter Usage Rises Among Politicians

December 12th, 2011 by

In both the U.S. Congress and the U.K.’s Parliament, politicians have increasingly taken to Twitter to communicate with their constituents.

Data Point: The Top Corporate Citizens And Their Presence on Facebook

December 12th, 2011 by

PR News has tracked 15 of the top 50 companies with the best corporate citizenship reputations to see how well they’re building their communities on Facebook.

Let’s Stop Focusing on the ROI of Public Relations

December 12th, 2011 by

Highlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals.