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Case Study: Robust Research, Measurement Proves PR’s Worth in Spurring Action During Medicare/Medicaid Enrollment

September 24th, 2012 by

By linking pre- and post-campaign survey data with comprehensive media analysis, earned media was found to have more of an impact on the success of the Centers for Medicare and Medicaid’s Open Enrollment period than paid media.

Worth More Than 1000 Words: 3 Tips Hosting a Contest on Instagram

September 21st, 2012 by

Hosting an Instagram contest is a quick, easy way to generate and share content with—and reward—existing fans and attract new ones.

LinkedIn Company Page Tips for Agency, Corporate PR Pros

September 21st, 2012 by

LinkedIn’s senior product marketing manager Lana Khavinson provides tips for PR pros across the spectrum on making the most of the new and improved Company Pages.

LinkedIn Company Page Tips for Agency, Corporate PR Pros

September 21st, 2012 by

LinkedIn’s senior product marketing manager Lana Khavinson provides tips for PR pros across the spectrum on making the most of the new and improved Company Pages.

Worth More Than 1000 Words: 3 Tips Hosting a Contest on Instagram

September 21st, 2012 by

Hosting an Instagram contest is a quick, easy way to generate and share content with—and reward—existing fans and attract new ones.

Plan Before You Post: 5 Steps to Launching a Social Media Campaign

September 20th, 2012 by

When handling the social media for a client or your company, these five steps will ensure a seemless strategy.

Plan Before You Post: 5 Steps to Launching a Social Media Campaign

September 20th, 2012 by

When handling the social media for a client or your company, these five steps will ensure a seemless strategy.

Employees: Benefit Communications are Fringe at Best

September 20th, 2012 by

A Guardian Life Insurance Company of America study found that 37% of employers say their benefits communications are effective in employees’ decision-making.

Employees: Benefit Communications are Fringe at Best

September 20th, 2012 by

A Guardian Life Insurance Company of America study found that 37% of employers say their benefits communications are effective in employees’ decision-making.

Pinterest for Business: Engage, Entertain and Inform

September 20th, 2012 by

The Travel Channel has built a large and devoted following on Pinterest. Social media manager Nisha Chittal explains how they did it.