Topics

Best Strategy for Facebook Engagement Is Constant Evolution

April 24th, 2012 by

Discovery Communications’ Amber Harris, who will speak at PR News’ Social Media Summit/Taste of Tech two-day event in June in New York, shares Facebook engagement tips.

Millennials Say Lives Enriched by Social Media Bonds

April 23rd, 2012 by

Millennial consumers are not only more likely to explore brands’ presence on social networks than other generational groups, they are so more likely to believe their social media connections better their lives.

PR Pros’ ‘Discovery’: Defining ‘ROI’ Is Launch Pad to Metrics Success

April 23rd, 2012 by

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not.

Millennials Say Lives Enriched by Social Media Bonds

April 23rd, 2012 by

Millennial consumers are not only more likely to explore brands’ presence on social networks than other generational groups, they are so more likely to believe their social media connections better their lives.

Executives: Employee-Produced Videos Are Good for the Business Because…

April 23rd, 2012 by

Two-thirds of C-suite executives believe that employee-created videos can capture human capital and knowledge more easily within an organization.

Executives: Employee-Produced Videos Are Good for the Business Because…

April 23rd, 2012 by

Two-thirds of C-suite executives believe that employee-created videos can capture human capital and knowledge more easily within an organization.

B2B Communications: Business Communicators Need to Reach Beyond Customers With Their Messages

April 23rd, 2012 by

Realizing that consumers are also prospective brand stakeholders, more business-to-business communicators are engaging with them.

B2B Communications: Business Communicators Need to Reach Beyond Customers With Their Messages

April 23rd, 2012 by

Realizing that consumers are also prospective brand stakeholders, more business-to-business communicators are engaging with them.

Case Study: PR Packs a Punch With Spokesperson Laila Ali in Knockout Campaign for the American Kidney Fund

April 23rd, 2012 by

Cone Communications was faced with a big challenge for the American Kidney Fund’s Pair Up effort: How do you get noticed amid the clutter of health messages that bombards the public daily?

Tip Sheet: PR Principles as a Basis for Success as a CEO

April 23rd, 2012 by

Former PR pro and current CEO Kelly McCormick Sullivan says that PR skills such as the ability to communicate a strategic vision have served her well in the top leadership slot.