Co-Winner: Coca-Cola Enterprises In 2010, Coca-Cola Enterprises became a wholly European business, and as a result, in September 2011 CCE launched a new sustainability plan, "Deliver for Today, Inspire for Tomorrow," that put its CSR… Continued
Winner: FedEx – FedEx Corporate Communications efforts in the area of Diversity Communications FedEx was looking to raise awareness among all of its audiences about FedEx programs, initiatives and outreach efforts focused on diversity. The… Continued
CVS Caremark CVS Caremark’s signature philanthropic program, All Kids Can, was launched in 2006 to help community-based programs that focus on promoting inclusion and helping children with disabilities learn, play and succeed. Since the program launched,… Continued
Co-Winner: Klick Health Klick Health wanted to democratize the way it offers its employees the opportunity to give back to their communities, and give them as much choice and control as possible. With its Klick… Continued
Weber Shandwick Weber Shandwick’s Social Impact team is a global offering that works with major corporations including Bank of America, Samsung, Nike, State Farm, QVC, BSR and more, to build strong communications platforms, and execute… Continued
Winner: Grameen Foundation USA – JP Morgan Employee Volunteer Program J.P. Morgan employee, Ronak Sampat (far right), led a team of four volunteers and spent three weeks in Kenya developing a financing mechanism to facilitate… Continued
56% of respondents disagreed that PR marketing agencies would benefit by eliminating the term "client" from their vernacular.
Don Stacks, director of the public relations program at the University of Miami’s School of Communication, still likes to correct the thinking that PR can’t be measured.